tata sky



Advertising goals:

To tell subscribers what benefits they get from the product rather than talk about the features

To communicate the message of Tata Sky being a one-stop shop for complete home entertainment making other mediums redundant

To reinforce greater customer care initiatives, and retain market lead


MESSAGE



communicate different aspects of the brand’s offering

protagonist goes ahead to ask preposterous questions

The genesis of the creative idea came from real life

communicate that it’s a myth that high quality service would always be costly.


MEDIA


Radio

TV

Print

Outdoor

Dealer’s level

partnered with Hungama Digital (to carry the campaign on the digital medium and provide services relevant to digitally savvy customers)



MEASUREMENT


Highly successful campaign

10% increase expected in subscribers

Easy unaided recall of ad