survey on maggi noodles packaging questionnaire
#1

im sha, i would like to get details on survey on maggi noodles packaging questionnaire
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#2
QUESTIONNAIRE
Q-1 what product would you associate with the tag line mentioned below?


Its different.

Don¶t be a noodle, be a snoodle

2 minute noodles/ Bas 2 minute.

Jitna tasty, utna healthy.

Mummy bhook lagi.

Try it with a twist.

Hearty soups warm you from inside.

Fast to cook, Good to eat
Q-2 What comes first in your mind when you hear the word Maggi?

Noodles

Fast food

Snacks

None of these.
Q-3 what is the brand that comes to your mind when we say the wordnoodles?

Maggi

Top Ramen

Surya Noodles


Anil Noodles.



Soupy noodle

Q-4 Rank the following Maggi products w.r.t. frequency of purchase with 1being the highest rankPRODUCT RANK
y
Noodles _________
y
Ketchup _________
y
Soup _________
y
Pickles _________
y
Cubes _________
Q-5 With what products would you associate the brand Maggi?

Ketchup

Noodles

Soup

Masala

Q-5 On a scale of 1 to 5 rate Maggi on the following parameters

Taste ____________

Variety/Flavours ____________

Hygiene/Purity ____________

Availability ____________

Packaging (SKUs) ____________
Q6 Rank the categories which Maggi should look in future in order of your importance :
y
Chocolates _____________
y
Salted Potato Chips _____________
y
Fruit Juices _____________
y
Processed foods(Ready to use pastes, masalas) ____________
y
Others ( Please mention) _____________
Q-7 how do you rate Maggi brand in terms of following parameters:



Expertise (Competent, Innovative, Market leader)



Trustworthiness (Dependable and keep customers interest in mind)



Liability ( Fun ,interesting)



None of these
Q-8 How do you perceive Maggi products?



Good for health.



Ready to eat.



Junk food



Tasty / Fun eating
Q-9 Which Maggi products in noodles category do you regularly buy?(Repositioning awareness)



Maggi masala



Maggi vegetable atta noodles



Maggi dal atta noodles



Maggi rice noodles mania



Others.
Q-10 Do you perceive Maggi noodles as a healthy product?



Yes



No
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