Survey Coverage TGI India 2010

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Target Group Index - TGI

TGI – Target Group Index is a global network of single source market research surveys providing valuable and
comparable consumer insights from over 60 countries across 5 continents.
TGI was first started in Great Britain in 1969 to provide the advertising and media industries with a means of
describing and defining target groups for a broad spectrum of consumer goods and services. Through the last 40
years of evolution, TGI today with an annual sample of more than 700,000 across the continents has consolidated
its position as a global standard for single source surveys. The global TGI network consists of over 60 markets
worldwide, with a total of over 700,000 respondent interviews conducted annually. The studies for each national
market are available for use right now, and they contain a huge breadth of information



TGI in India
Today, TGI in India is more widely used than ever to assist the understanding of target markets and to aid
marketing and advertising decisions. Since its launch in 2001, TGI in India has gained acceptance from Brand
Owners, Creative Agencies, Media Agencies, Media houses and has become an accepted currency for
developing more efficient marketing strategies and advertising campaigns.



TGI can be used in many different ways


TGI India provides an extremely broad array of
information presenting virtually endless opportunities
for market analysis and segmentation and helps you
widen your consumer understanding and develop
competitive strategies.


Evolving Consumer:
TGI helps you map cognition to better understand
attitudinal and behavioural responses of consumers.
TGI India carries more than 250 attitudinal and
behavioural statements to measure the deeper
cognitive perception that influences consumer’s
attitude and subsequent behaviours.


One Database – Multi-applications
Today, TGI in India is a widely accepted tool and is being used by wide range of clients for different reasons.
Media Agencies use TGI for business pitches and developing strategies; Media houses like TV channels and
publications uses TGI for enhancing their sales and getting new clients; Account Planners use TGI for deeper
understanding and profiling of consumers; Advertisers use TGI for category and competition analysis and to
derive robust strategies. TGI is surely one large database, with multiple applications