study on employee welfare measures


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India’s Stand in the world

India is the 4th largest cement producer worldwide, following china, Japan and
U.S.A. India’s percaptia consumption is only 78Kg as compared to the world average of
251 Kg by the turn of the century. India’s capacity is expected to crores 100 million
tones. The Industry has 59 companies owning 115 plants. In the matter of exports, the
Government considers cement as an extreme focus area.


CEMENT INDUSTRY HIGHLIGHTS
The Indian cement industry has high Return on Investment. There exists a large
markers which are not yet been completely tapped. With the existing levels of supply and
growing demand the prices tend to rise. But the industry being a fast growing one, many
players are attracted. Every year new capacities are added raising the supply, price
stability is thus maintained and the high profits are observed by new entrants.


Production and Consumption Pattern of Cement

In the case of cement production regional imbalances continue. Cement plants are
generally put up where limestone id available. This because, to produce 1 tons of cement
1 ½ tones of limestone is required. Also it is easier to transport cement than limestone.
Cement is mainly produced in the Western and Southern regions. Hence, only half
of the cement produced is consumed within the region. Cement is usually transported
from south to west is the most surplus region.



CEMENT MANUFACTURING PROCESS

In wet process, limestone is crushed and grounded and mixed with water to form
slurry which is fed in to the kiln. The slurry has a water content of 30-40%. Before the
mineralogical process commence, the water content in the slurry has to be evaporated.
This process consumes high energy and power.



CEMENT BRANDING
Cement has emerged as a commodity product. Brands play important role
especially in metros like Delhi, Mumbai, Calcutta, etc, where the established brands
suppress the success of smaller brands. Companies have tie-ups with real estate agents
and construction companies. Some manufacturers also organize work ships, training and
seminars to educate the consumers on the maximum use of a bag full of cement.


QUALITY POLICY
Lanco Industries Limited aims at maximizing the customer satisfaction by
supplying products of consistent quality with collective participation of Management and
Employees.