Dear Sir.

Myself Miss Ishwaraya From St. Pauls Arts and Science for women college, went through your study case material and interested to take the report. I do hereby request you to grant me permission to take the document for the college project.


with regards

Ishwaraya

study on customer satisfaction of mercedes benz with reference to sundarammotors

Abstract

Sundaram Motors, is a division of T V Sundram Iyengar & Sons Private Limited, and is an authorized dealer for Honda cars operating as sundaram Honda.T V Sundram Iyengar & Sons Private Limited, Madurai, the holding company of the TVS group, began passenger bus transport operations in 1911. Over the past nine decades, the TVS group ventured into vehicle sales and service, spare parts distribution, manufacture of automobile components, two wheelers, computer peripherals including printers, hire purchase financing, leasing apart from general insurance. The TVS group comprises of 45 companies with over 30,000 employees and a group turnover exceeding US$ 4 billion.In 1929, the firm extended its wings as an exclusive dealer at Madurai for General Motors India Limited. The company set up a business platform for the foreign partner to bring the world's best cars to the Indian space viz., Chevrolet, Oldsmobile, Pontiac, Buick, Cadillac, Vauxhall, Opel cars and Bedford commercial vehicles.After the exit of General Motors from India in 1954, due to import restrictions TVS signed a dealership agreement with Premier Automobiles Limited, Bombay for selling Fiat, Plymouth cars and Fargo trucks. The company grew from strength to strength to become the largest dealer for motor vehicles in South India, establishing a large network of service workshops which set the benchmark for excellence in customer care.

Introduction

The group also set up initiatives for the manufacture of automotive components and established several large companies in partnership with global industrial giants such as Dunlop, Lucas Industries, Girling and Clayton Dewandre in the early 60's.The group also diversified into Tyre Retreading and Parcel Service and soon consolidated its leadership position in these ventures.In 1945, a vehicle dealership for handling cars and commercial vehicles was set up in Madras and thus "Sundaram Motors" was born.Sundaram Motors is a division of TVS & Sons Madurai, Sundaram Motors has been in the automobile industry for over six decades and has a strong association with reputed automobile vehicle manufacturers and component suppliers. Sundaram Motors' turnover exceeds Rs. 1670 crores (USD 397 million) for the year ended March 31, 2009, and is involved in sales and service of cars, commercial vehicles apart from after market parts distribution. Sundaram Motors are dealers for Honda, Mercedes Benz and Chevrolet cars and are one of the largest dealers for Ashok Leyland commercial vehicles in India. The division has 11 dealerships for cars, 12 dealerships for commercial vehicles and a network of 29 parts distribution outlets.Over time, the ambitious expansion of the parts distribution business has firmly established Sundaram Motors as one of the largest distributors of automobile components manufactured by some of the most prominent companies in the automobile ancillary industry in India. The network caters to over 6000 retailers in the country.Honda Siel Cars India Limited set up its manufacturing plant at NOIDA in 1995 and appointed Sundaram Motors, Chennai as their dealer in 1998. Sundaram Honda was one of the earliest Honda dealerships to be set up in India with the solid and widely acclaimed lineage of Trust, Value and Service that the TVS group is known for. Sundaram Honda believes in total customer satisfaction and constantly strives to improve quality standards to achieve excellence. As part of its business philosophy, Sundaram Motors inculcates these values amongst its employees continuously.Sundaram Honda is known for its customer centric approach and is a true "One-Stop-Shop" for customers' automotive needs.Showrooms at all locations have been aesthetically designed to offer a truly world class ambience to their customers in their pursuit to own the latest range of cars from the Honda stable on display.Workshops are manned by competent personnel who have been trained by Honda to attend to repairs for the entire range of Honda cars sold in India. The workshops are well equipped with state-of-the- art machinery to provide excellent after sales service. Facilities such as pickup & drop as well as 24 hour service help line are available.