STUDY OF CONSUMER PERCEPTION TOWARDS WASHING POWDER AND CACK
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INTRODUCTION
1. What Is PERCEPTION?
Perception is a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment. However, what one perceives can be substantially different from objective reality. It need not be, but there is often disagreement. For example, it’s possible that all employees in a firm may view it as a great place to work- favorable working conditions, interesting job assignments, good pay, an understanding and responsible management – but , as most of us know, it’s very unusual to find such agreement.

FACTORS THAT INFLUENCE PERCEPTION:
A number of factors operate to shape & sometimes distort perception. These factors can reside in the perceiver, in the object or target being perceived, or in the context of the situation on which the perception is made.


CUSTOMER BEHAVIOUR
Behavior is a mirror in which everyone shows his or her image. Behavior is a process of responding to stimuli. Consumer behavior is to do with the activities of individuals in obtaining and using the goods and services. It encompasses the decision making process that precedes and determines purchases. In the words Prof


CUSTOMER SATISFACTION

The liberalization and globalization of Indian economy has taken place almost a decade ago, the focus point in any organization is “Customer satisfaction”. The phase such as “Customer is king in our business”, “service to customer is service to god” are no more a myth but turned out to be a reality. Customer satisfaction is the base of any business expansion because of the stiff competition prevalent in the market.