1. Introduction
One of the most recognized brand names in the world today, Sony Corporation, Japan, established its India operations in November 1994, focusing on the sales and marketing of Sony products in the country. In a span of 15 years Sony India has exemplified the quest for excellence in the world of digital lifestyle becoming the country’s foremost consumer electronics brand. With relentless commitment to quality, consistent dedication to customer satisfaction and unparalleled standards of service, Sony India is recognized as a benchmark for new age technology, superior quality, digital concepts and personalized service that has ensured loyal customers and nationwide acclaim in the industry.

In India, Sony has its footprint across all major towns and cities through a distribution network comprising of over 5000 dealers and distributors, 240 exclusive Sony outlets and 19 direct branch locations.
2. Mission
In 1946, Masaru Ibuka and Akio Morita founded Sony on the shared belief that if they worked together, they could make their ideas a reality.From that initial spark followed decades of innovations that have transformed people’s lives everywhere. Today, the Sony brand reaches across continents and cultures, and continues to change how people experience the world through motion pictures, music, games, mobile phones and electronics.Whether it’s a song in an artist’s head, a director’s vision, or a picture you’d like to capture, Sony supplies the tools that help people make their ideas a reality.
3. Vision
Make.Believe:Sony believes that curiosity is the key to creativity. Believe that anything you can imagine, you can make real.
make.believe is the Sony Group Brand Message. This visionunited their communication efforts and provided a single face to convey the role of Sony to the world. This reignited the brand and inspired people about the magic of Sony. It stands for the power of our creativity, and Sony’s ability to turn ideas into reality and the belief that anything we can imagine, we can make real.



4. Organization Data


Representative Corporate Executive Officers
• Howard Stringer
o Chairman, CEO and President
• RyojiChubachi
o Vice Chairman
o Officer in charge of Product Quality & Safety and Environmental Affairs
Corporate Executive Officers
• Yutaka Nakagawa
o Executive Deputy President
o Officer in charge of Manufacturing, Logistics, Procurement and CS Platform
• Keiji Kimura
o EVP
o Officer in charge of Intellectual Property and the Disc Manufacturing business
• Kazuo Hirai
o EVP
o Officer in charge of the Networked Products and Services businesses
• Masaru Kato
o EVP and CFO

5. Engineering and Invention
Formats and technologies:
Sony has historically been notable for creating its own in-house standards for new recording and storage technologies, instead of adopting those of other manufacturers and standards bodies. The most infamous of these was the videotape format war of the early 1980s, when Sony marketed the Betamax system for video cassette recorders against the VHS format developed by JVC. In the end, VHS gained critical mass in the marketbase and became the worldwide standard for consumer VCRs and Sony adopted the format.
In the early 1990s two high-density optical storage standards were being developed: one was the MultiMedia Compact Disc (MMCD), backed by Philips and Sony, and the other was the Super Density disc (SD), supported by Toshiba and many others. Philips and Sony abandoned their MMCD format and agreed upon Toshiba's SD format with only one modification based on MMCD technology, viz EFMPlus. The unified disc format was called DVD which was marketed in 1997.
In 1998, Sony launched their Memory Stick format; flash memory cards for use in Sony lines of digital cameras and portable music players. Sony has made updates to the Memory Stick format with Memory Stick Duo and Memory Stick Micro.Sony was one of the leading developers and remains one of the strongest proponents of the Blu-ray Disc optical disc format, which eventually emerged as the market leader over the competing standard, Toshiba's HD DVD, after a 2 year-long format war.
Sony has introduced these standards:
• Betamax (1975)
• Compact Disc with Philips (1982)
• 3.5 inch Floppy Disk (1982)
• DAT (1987)
• miniDV (1992)
• DVD with others (1995)
• Memory Stick (1998)
• HDV with JVC (~2004)
• Blu-ray Disc with Panasonic and others (2006)
6. Techology and Products:
VAIO:Sony offers a line up laptops branded as VAIO. Previously Sony has disabled hardware virtualization on their high end VAIO laptops, citing concern for users running malicious code.[26] However, most new VAIO laptops can utilize virtualization.
Digital photography:Sony offers a range of digital cameras, ranging from point-and-shoot models to digital SLRs.

PlayStation:In 1994 Sony launched the PlayStation to compete with other consoles. This successful console was succeeded by the PlayStation 2 in 2000. The PlayStation 2 has become the most successful video game console of all time, selling over 140 million units. The PlayStation brand was extended to the portable games market in 2005 by the PlayStation Portable (PSP) and in 2009, the PSP go.

7. Role of Management to Society

Tree Plantation for clean and green surrounding:World Environment Day, Sony India donated Potted plants in few Governement Schools and planted trees at various sites.

Delhi kids become scientists at the Sony Science Show:Taking its commitment towards the enhancement of scientific literacy forward, Sony India has organized the Sony Science Show in Delhi from November 19 – 21, 2007. Aimed at fourth graders (nine years), the Science Show held at Apeejay School, Sheikh Sarai had an audience of over 7000 students from 28 participating schools.
Free Pollution Check Camp:Sonyorganised free Pollution Check Camp to minimise impact of environment at National Highway as a pollution prevention method to minimize impact on our environment.



Airtel
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1. Introduction
BhartiAirtel Limited usually referred to simply as "airtel", is an Indian telecommunications company that operates in 19 countries across South Asia,Africa and the Channel Islands. It operates a GSM network in all countries, providing 2G or 3G services depending upon the country of operation. Airtel is the fifth largest telecom operator in the world with over 207.8 million subscribers across 19 countries at the end of 2010. It is the largest cellular service provider in India, with over 152.5 million subscribers at the end of 2010.[3] Airtel is the 3rd largest in-country mobile operator by subscriber base, behindChina Mobile and China Unicom..
2. Vision
“To be globally admired for telecomservices that delight customers”
Vision By 2020
• Airtel will be the most admired brand in India
• Loved by more customers
• Supporting education off under privileged children through Bharti Foundation
• Targeted by top talent
• Benchmarked by more businesses
3. Mission
company will meet the mobile communication needs of his customers through Error- free service delivery
• Innovative products and services
• Cost efficiency
• Unified Messaging Solution
4.Technology
• CDMA- Alreadythere are big players in this segment Reliance, Tata,Virgin, Spice, Vodafone etc
• 3G-Value added services potential still to be tapped fully.
• 2G/3G- GSM currently commands 705 of mobile subscribers in India
5.Engineering
• Telemedia Services (9.1% of revenue)
The Telemedia Services segment provides fixed line telephone and broadband (DSL) services in 15telecom circles across India.
• Enterprise Services - Carriers (14.0% of revenue)
The Enterprise Services - Carriers segment provides long distance voice and data services to carrier customers and other Airtel segments.
• Enterprise Services - Corporates (4.4% of revenue)
The Enterprise Services - Corporates segment provides voice and data services to corporates and SMEs.
• Passive Infrastructure Services (1.9% of revenue)
In 2008, BhartiAirtel formed a joint venture withVodafone Essar and Idea Cellular to merge their respective passive infrastructure assets in 16 telecom circlesacross India. A subsidiary, BhartiInfratel, was set up to manage the company's assets in this joint venture and provide passive infrastructure services to all telecom operators in India on a non-discriminatory basis.