Search engine optimization is usually abbreviated as SEO is the process by which a Web site, or, more specifically, a Web page or document, constructed or modified in such a way as to improve increasing accommodation STI in the search engine results pages, or SERPs. Search engine optimization should not be seen as an end in itself. This is a feature that should be studied to improve increase the overall performance of a commercial Web site. Good search engine optimization will ensure that appears on the page above the search results on a number of relevant, specific and valuable search terms or queries. Single purpose of SEO is to create a more valuable Web site traffic.Achieving higher rankings in comparison with relevant search terms have a commercial value for the Web site because it will attract more traffic than a lower ranking. In an increasingly crowded online environment, search engine optimization is an important Internet marketing SO the discipline.
The role of SEO to affect the process of improving the ranking. There are some genuine Guarantee top placement, especially for highly competitive search terms. Good SEO will improve the ranking of a Web site on a number of selected terms. However, any process by which a search engine illegally manipulated to guarantee higher position referred to as spam. successful implementation of search engine optimization project requires skills in analysis, planning, research, writing and communication. integrated project search engine optimization is divided into four phases were interrelated.
1. the Pre-website
-Activities of research and design made to an existing or new website or page whose touched or built-in.
• Understanding of online business strategy for your organization
• Research your market category, customers and competidores
research and keyword selection
2. on site activities-
The activities directly involved in the content and design of Web pages.
• write a title, description and keywords meta tags
content writing body copy, titles, tags, images, links and more that reflect keywords.
• Building internal links-search engine help site navigation
design and construction-providing Web page design and code uses it can be properly indexed in the search engines.
3. Off-campus activities-
Building a portfolio of quality inbound links to your site.
4. communication-site activities-analysis of, and response to site traffic and user feedback 11 optimized Web site has-been. Effective SEO is ongoing.
Reference: SimplyClicks.com full PDF can be found on
http://simplyclicksFree-SEO-Book.pdf