15-02-2011, 02:53 PM
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Search Engine Optimization
Points
What is Search Engine?
What Is Search Engine Optimization ?
How Do Search Engine Works ?
Search Engine Ranging Factor :
Phases of Search Engine Optimization
SEO Key Benefits
Organic Search Engine Optimization
Search engine marketing tips
How Diff. Parameter Affect SEO?
SEO Spam :
What is Search Engine?
On the back end,Search engine is a piece of software that uses applications to collect information about web pages.
On the front end, the software has a user interface where users enter a search term a word or phrase in an attempt to find specific information. When the user clicks a search button, an algorithm then examines the information stored in the back-end database and retrieves links to web pages that appear to match the search term the user entered.
Anatomy of Search Engine
Query Interface
Crawler, Spider And Robots
Database
Search Algorithms
List Search
Tree Search
Sql Search
Informed Search
Retrieval And Ranking
What Is Search Engine Optimization ?
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.
The major search engines that you’re probably familiar with today were created:
Excite
Yahoo!
Web Crawler
Lycos
Infoseek
AltaVista
Inktomi
Ask Jeeves
MSN Search
How Do Search Engine Works ?
There are basically two types of search engines.
Crawler based search engines
Human-powered search engines
Search Engine Ranging Factor :
The factors that affect search engine rankings into the following general categories:
Visible on-page factors
Invisible on-page factors
Time-based factors
External factors
Visible On-Page Factors :
Page title
Page headings
Page copy
Outbound links
Keywords in URLs and domain name
Internal page link structure and anchors
Overall site topicality
Invisible On-Page Factors :
Meta description
Meta keywords
Alt and title attributes
Page structure considerations
Time-Based Factors
The time-based factors that are used as ranking factors are the site and page age, and the age of the links referring to it. The registration length of a domain name may also influence rankings.
Site and Page Age
Link Age
Domain Registration Length
External Factors :
Quantity, quality, and relevance of inbound links
Link churn
Link acquisition rate
Link anchor text and surrounding copy
Reciprocal links
Number of links on a page
Semantic relationships among links on a page
Phases of Search Engine Optimization
Phase I: Initial Discovery & Research
Phase II: Implementation
Phase III: Analysis
Initial Discovery & Research :
Discovery & Strategy Development
Target Term Research
Initial Position Report
Link Popularity and Page Saturation Assessment
Search Engine Friendliness Assessment
Review of Site Statistics
Implementation :
Identification of Target Pages
Page Copy Optimization
Linking Strategy
Header Tags and Style Sheet Formatting
Format Page Titles
Format Meta Tags
Basic Search Engine Submission
Analysis :
Search Engine Monitoring
Position Reporting
Strategic Analysis
SEO Key Benefits
Increased visibility among target audiences
Connect with motivated prospects
Increased brand recognition & identity
Goal-driven
Flexibility
Measurable results
Organic Search Engine Optimization
What is Organic Search Engine Optimization?
How does Organic SEO work?
What is Organic Search Engine Optimization?
Organic is referred to as "natural" meaning that the search engine listings that appear in the non-paid areas of the search results are completely dependent on the algorithms of the various search engine websites and not impacted by paid search services.
How does Organic SEO work?
Essentially it is a page by page optimization process.
The best approach to generate strong rankings on the search engine results pages (SERPs) for valuable and relevant key terms is to limit key terms on a page by page basis.
Search engine marketing tips
On-Page Optimization
Site-wide Optimization
Off-site Optimization
Black Hat SEO
The “hat” terminology, as just alluded to, has been borrowed from the lexicon of hackers.
“Black hats” do not follow the rules of a search engine, and may also exploit the work or property of others.
How Diff. Parameter Affect SEO?
Links
Pay-Per-Click (PPC )
Web-Site Content
How Links Affect SEO ?
A web page without links is like a desert island.
Links provide a method by which traffic to your site is increased.
How Pay-Per-Click Affect SEO ?
PPC programs damage organic rankings because the act of paying for a listing automatically reduces the rank of your organic keyword efforts.
PPC is a search marketing strategy.
How Web-Site Content Affect SEO ?
Content is the one element that can keep customers coming back to your site time and again.
There are several different types of content, and each type has its own implications:
Licensed Content :
Original Content :
Dynamic Content:
SEO Spam :
Any of the SEO techniques that are considered spam can get your site penalized at the very least or even completely banned
Avoiding SEO Spam :
Three things Keep in Mind To Avoid Spam :
Provide users with unique relevant content
Use links appropriately
Keep your site user-friendly
Conclusion
Search Engine Optimization (SEO) is specialized research-driven process of analyzing and editing your web site in order to increase the rankings of your site pages for specific search terms in search engines