Sales promotion of all cement companies In east singhbhum

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Company profile:


ACC (ACC Limited) is India's foremost manufacturer of cement and concrete.


ACC's operations are spread throughout the country with 16 modern cement factories,


It has a than 40 Ready mix concrete plants, 20 sales offices, and several zonal offices.



It has a workforce of about 10,000 persons and a countrywide distribution network of over 9,000 dealers


Company profile:

Mr. N S SEKH SARIA

Acc products:
Ordinary Portland cement
Portland Pozzolana cement and
Portland blast furnace slag cement.

Acc Tech Production Units
16 modern cement factories
40 Ready mix concrete plants,
20 sales offices, and several zonal offices


Methodology

Research Design: Descriptive Research-The data which I have collected from the sample size that is based on questionnaire

Data Collection Sources:
Primary Source – Questionnaires
Secondary Source – Company Websites and Books

Data Collection Method:
Survey

Sampling:
Sampling Procedure – judgement Sampling
Sample Size – 70
Sampling Area – east singhbhum

Graphical Tools: Pie and Bar charts


Conclusion

Promotional activity is the one of the major determinants in the industry which is sales and target based and it is very true in the cement industry.


To understand the new trend and mentality of customer and to change the strategies according to it will only make the company lead always.


The competitors always try to take an edge over the leading brand and for that they apply various tricks but it is the job of employees to tackle with these types of tricks and plans.