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ROP - Roll Over Phone
Can you imagine being about to sculpt or to mould your cell phone?
Well now you can !
ROP
Bend it, Mould it, Shape it. With All Over “Flexibility,” This Phone is all You Need
 This new idea will demonstrate the functionality that can be achieved using nanotechnology in the creation of our phones today.
 This is one of the newest and most innovative ideas today coming to us.
 We have devised a new way to present cell phones to the world: with true flexibility of design.
The ROP is a bridge between highly advanced technologies and their potential benefits to end-users.
ROP concept technologies might create fantastic opportunities for mobile devices:
 Newly-enabled flexible and transparent materials blend more seamlessly with the way we live
 Devices become self-cleaning and self-preserving
 Transparent electronics offering an entirely new aesthetic dimension
 Built-in solar absorption might charge a device, whilst batteries become smaller, longer lasting and faster to charge
 Integrated sensors might allow us to learn more about the environment around us, empowering us to make better choices
In addition to the advances above, the integrated electronics shown in the Morph concept could cost less and include more functionality in a much smaller space, even as interfaces are simplified and usability is enhanced. All of these new capabilities will unleash new applications and services that will allow us to communicate and interact in unprecedented ways.
1) Flexible & Changing Design
Nanotechnology enables materials and components that are flexible, stretchable, transparent and remarkably strong. Fibril proteins are woven into a three dimensional mesh that reinforces thin elastic structures. Using the same principle behind spider silk, this elasticity enables the device to literally change shapes and configure itself to adapt to the task at hand.
A folded design would fit easily in a pocket and could lend itself ergonomically to being used as a traditional handset. An unfolded larger design could display more detailed information, and incorporate input devices such as keyboards and touch pads.
Even integrated electronics, from interconnects to sensors, could share these flexible properties. Further, utilization of biodegradable materials might make production and recycling of devices easier and ecologically friendly.
2) Self-Cleaning
Nanotechnology also can be leveraged to create self-cleaning surfaces on mobile devices, ultimately reducing corrosion, wear and improving longevity. Nanostructured surfaces, such as “Nanoflowers” naturally repel water, dirt, and even fingerprints utilizing effects also seen in natural systems.
3) Advanced Power Sources
Nanotechnology holds out the possibility that the surface of a device will become a natural source of energy via a covering of “Nanograss” structures that harvest solar power. At the same time new high energy density storage materials allow batteries to become smaller and thinner, while also quicker to recharge and able to endure more charging cycles.
4) Sensing the Environment
Nanosensors would empower users to examine the environment around them in completely new ways, from analyzing air pollution, to gaining insight into bio-chemical traces and processes. New capabilities might be as complex as helping us monitor evolving conditions in the quality of our surroundings, or as simple as knowing if the fruit we are about to enjoy should be washed before we eat it. Our ability to tune into our environment in these ways can help us make key decisions that guide our daily actions and ultimately can enhance our health.
WHAT’S NEW IN OUR PRODUCT?
 Our cell phone is an idea that will demonstrate to the world how cell phones today can be made of material that allows them to stretch and flex into radically different shape.
WHAT IS OUR OBJECTIVE?
 The objective is to reinvent the form and functionality of today’s mobile phone.
STRENGTHS OF ROP
 Fashionable
 User friendly
 Wide range of usage
 High product quality
WEAKNESSES OF ROP
 High price
 Adaptability factor
MARKETING MIX
1. PRODUCT
Target market - The age that ROP has targeted for the selected target market is teenagers , young adults and aged people.
Design -
2. PLACE
 Mobile stores
 Authorized dealers
 Retail Outlets
3. PRICE
 Price targeted between Rs 25000 – Rs 30000
 Guarantee of 6 months (Hardware defect) and 3 months (software problems)
4. Promotion

Nanotechnology enables materials and components that are flexible, stretchable, transparent and remarkably strong. Fibril proteins are woven into a three dimensional mesh that reinforces thin elastic structures. Using the same principle behind spider silk, this elasticity enables the device to literally change shapes and configure itself to adapt to the task at hand.

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