please let me review the literature for my project work pls pls pls pls pls pls pls pls

review of literature of idea customer satisfaction

IDEA Cellular has been recognized as the 'Most Customer Responsive Company' in the Telecom sector, at the prestigious Avaya GlobalConnect Customer Responsiveness Awards 2010. Idea's commitment to offer superior customer service and its constant endeavour to enhance customer satisfaction received due recognition by the illustrious jury comprising of senior members from Ernst & Young, Nielsen and Avaya GlobalConnect.
The Avaya Global Customer Responsiveness Award was conferred upon IDEA Cellular in recognition of its various new and innovative customer service and delivery initiatives in the telephony services space. Idea was chosen as the winner of the prestigious award after an extensive quality audit of the organisation's systems and processes, leaving behind many other strong contenders in the telecom category.

IDEA Cellular was amongst the 11 distinguished winners, who were selected from a list of 124 nominees, in various categories for the Avaya GlobalConnect Customer Responsiveness Awards, this year.

Speaking on the occasion, Mr. Navanit Narayan, Chief Service Delivery Officer, IDEA Cellular Ltd said, "This award is a recognition of our commitment to institutionalizing the highest standards of Customer Relationship Management processes. It has been our constant endeavor to align all processes and practices to facilitate customer delight. The prestigious Avaya GlobalConnect Customer Responsiveness Award is a testimony of our efforts in quickly and aptly responding to our customer needs and requirements in this dynamic and competitive telecom industry".

The prestigious Avaya GlobalConnect Customer Responsiveness Awards, now in its sixth year, has raised the bar for customer delight, and inspired organizations to lift the user experience to new levels. The award was instituted by Avaya GlobalConnect, and was introduced for the first time in India in collaboration with The Economic Times. The award recognizes efforts of orgnanisations, who - in an environment where the user has become more discerning, demanding and, even fickle - have invested time, energy and money into making their Customer Responsiveness initiatives quantifiable and workable.

IDEA Cellular, an Aditya Birla Group Company, is a leading pan-India integrated GSM operator with 64 million subscribers across the country.