17-04-2017, 11:02 AM
Please help me out regarding literature review of customer satisfaction towards colgate
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review of literature for customer satisfaction of colgate toothpaste
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Please help me out regarding literature review of customer satisfaction towards colgate
19-04-2017, 09:41 AM
A study on customer satisfaction towards toothpaste with special reference to Colgate. The main objective of identifying the various factors that influence the customer in the purchase of toothpaste, to know the level of customer satisfaction about toothpaste. The design of the research used in this study is the descriptive design of the research. Data were collected from 50 respondents. Data were collected by survey method, the survey was collected eroding the city in Tamilnadu, through structured questionnaire with five questions scoring qualification score. Secondary data were collected from the available literature sources. For the distribution of the questionnaire to the respondents was used the method of random sampling and to collect the opinion of the respondents, a survey was taken among the respondents of the selected sample. After collecting the data of the respondents, it was analyzed by factor analysis, percentage analysis and chi-square method. The data collected includes customer satisfaction regarding the personal details of the Colgate toothpaste. Keywords: Colgate toothpaste, customer satisfaction.
Customer satisfaction refers to the extent to which customers are happy with the product and services provided by a business. The level of customer satisfaction can be measured using survey techniques and questionnaires. Getting high levels of customer satisfaction is very important for business because satisfied customers are more likely to be loyal and repeat orders and use a wide range of services offered by a business.
Customer satisfaction has been a popular topic in marketing practices and academic research since Cardozo's (1965) initial study of customer effort, expectations, and satisfaction. Despite many attempts to measure and explain customer satisfaction, there still does not seem to be a consensus as to its definition (Giese and Cote, 2000), customer satisfaction is defined topically as an evaluative judgment after consumption of a product Or specific service (Gunderson heide and Olsson, 1996). It is the result of an evaluative process that contrasts pre-purchase expectations with perceptions of performance during and after consumption experience (Oliver, 1980).
Customer satisfaction refers to the extent to which customers are happy with the product and services provided by a business. The level of customer satisfaction can be measured using survey techniques and questionnaires. Getting high levels of customer satisfaction is very important for business because satisfied customers are more likely to be loyal and repeat orders and use a wide range of services offered by a business.
Customer satisfaction has been a popular topic in marketing practices and academic research since Cardozo's (1965) initial study of customer effort, expectations, and satisfaction. Despite many attempts to measure and explain customer satisfaction, there still does not seem to be a consensus as to its definition (Giese and Cote, 2000), customer satisfaction is defined topically as an evaluative judgment after consumption of a product Or specific service (Gunderson heide and Olsson, 1996). It is the result of an evaluative process that contrasts pre-purchase expectations with perceptions of performance during and after consumption experience (Oliver, 1980).
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