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The various processes that help customers get the desired merchandise from retail stores for their end use relate to retail management. Retail management includes all the steps necessary to take customers to the store and meet their purchase needs. Retail management makes shopping a pleasurable experience and ensures that customers leave the store with a smile. In simpler terms, retail management helps customers to shop without any difficulty.
Peter wanted to give his wife a good watch on her birthday. He went to the store nearby to see some options. It took the retailer almost an hour to find the clocks. This irritated Peter and promised not to visit the store again. -An example of mismanagement.
Retail Management is the process that helps customers get the desired merchandise form of retail stores for their personal use. It includes all the steps necessary to take customers to the store and meet their purchase needs. Retail management saves time and ensures that customers easily locate their desired merchandise and return home satisfied. Retail fashion management gives insight into the principles of fashion, retail and marketing commercialization and imparts basic knowledge of the fabric - from fiber to web and Cloth to clothing. It offers an overview of the concept of visual merchandising and emphasizes customer relationship management, brand management and sales management.