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20-05-2017, 10:51 PM

Retail management notes in hindi pdf30077

jaseela123d · 27-05-2017, 09:56 AM

Retailing is the final stage of any economic activity. By virtue of this fact, retail trade occupies an important place in the world economy. In an attempt to understand the scope of the term retail, several definitions of the term have been examined.

According to Philip Kotler: "Retailing includes all activities related to the sale of goods or services to final consumers for personal, non-commercial use. A retailer or retail store is any company whose sales volume comes primarily from the sale No matter how the goods services are sold (per person, mail, telephone, vending machine or Internet or where they are sold - in a store, on the street or on the street). .

The North American Industry Classification System (SCIAN) 2 specifies that the retail sector comprises establishments principally engaged in the retail sale of goods, generally without processing, and the provision of services in connection with the sale of goods .

Retail or Sales management

The various processes that help customers get the desired merchandise from retail stores for their end use relate to retail management. Retail management includes all the steps required to bring customers to the store and meet their purchase needs.

Retail management makes shopping a pleasurable experience and ensures that customers leave the store with a smile. In simpler terms, retail management helps customers to shop without any difficulty.

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