retail management by gibson vedamani pdf free download
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I want to download retail management by gibson vedamani pdf for free. Any help in this regard.
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Abstract

Fourth Revised & Enlarged Edition THE NEW EDITION of this book provides in-depth and enriched insights into all the functional areas of Retail Management. It comprehensively blends the global and Indian retailing scenarios and the trends and growth prospects for the retail industry in India. It explores the subject extensively – from basic retail topics like location planning and store planning to the current-age global themes like multichannel retailing and international retailing – along with appropriate illustrations and cases. While elucidating retail store operating principles vividly, it also underscores the significance of the impact of technology & automation in today’s retailing. The book will serve as a suitable text for students specializing in retailing and as valuable reference for working professionals in this sector.

Key Features

— Provides distinct perspectives on both retailing in India and in international markets
— Treats in detail the buying & merchandising section with separate chapters on merchandise planning, buying, category management, private labels and pricing
— Comprises 29 chapters under 5 major sections and includes topics on international retailing, multichannel retailing, rural retailing, consumer behaviour, legal issues, etc.
— Discusses Indian case studies and examples among the global ones, for an easier understanding of the subject
— Presents updates on recent retail concepts and initiatives practiced in retail organizations

Dr. Gibson G. Vedamani was the first CEO of Retailers’ Association of India [RAI] and he has played a key role in establishing RAI in India as the country’s only professional retail body. He has worked in significant positions in renowned retail organizations like Bata, Shoppers Stop and Reliance Webstore. He now runs his own retail consulting firm, Sharon Wayne, in Mumbai. A prolific writer and a speaker on topical areas of Retail Management he has authored the first book on Retail Management with illustrations from Indian retail organizations.
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