restraining forces in international marketing
#1

As today concern is marketing would not run 24/7. It also has some kind of issues contains restrain forces in IM. So I want you help me over this by providing me some of the issues related to restraining forces.
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#2

There are a number of forces which induce and propel globalization and thereby expand the scope and importance of international marketing. On the other hand there are also forces with restrain globalization.
The important forces driving globalization are the following:-
Liberalization: One of the most important factors, which have given a great impetus to globalization since the 1980s is the almost universal economic policy liberalizations which are fostering a borderless business world. While a lot of the liberalizations owe it to the Global Agreement on Trade and Tariff (GATT) / World Trade Organization (WTO), substantial liberalization have been occurring outside the GATT/WTO like, for example the revolutionary economic policy changes in China and other socialist/communist nations It may be noted that it has become quite common to describe the global trend as LPG (liberalization, privatization and globalization) indicating the mutually interdependent and reinforcing nature of these forces. One of the impacts of liberalization and privatization is the surge in cross border M&A (mergers & acquisitions) and other FDI (foreign direct investment) resulting in greater global economic integration.
Multinational enterprises which page link their resources and objectives with world market opportunities, have been a powerful force driving globalization. Taking advantage of the liberalization trend, there has been a fast growth of the number of MNC and their global network of affiliates. The MNC leverage their strengths to page link global resources and opportunities and thereby strengthen the globalization trend.
Technology is a powerful driving force of globalization. Technological advances have tremendously fostered globalization. Several technological developments become compelling reasons for internalization. Technological break through are substantially increasing the scale economies and the market required to break even.
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