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We are one of the leading print media company in India, the fourth largest publisher in India's largest daily newspaper Amar Ujala (in terms of total audience) (Source :. Indian Readership Survey ( "IRS") for the fourth quarter of 2012 ( "IRS2012Q4") Amar Ujala, our flagship Hindi daily newspaper, has a total audience of about 30.13 million readers per day (Source: IRS 2012Q4) in addition, the average circulation of Amar Ujala was approximately 2.49 million copies per day during the first half of 2015 (Source :. Audit Bureau of circulation ( "ABC") from January to June 2015 ( "ABC Jan-June2015")). Amar Ujala is one of the fastest-growing major dailies in India with a turnover growth of 27.69% over the period January-June 2015 (with an average circulation of about 2.49 million per day) compared to the period January-June 2014 (with an average circulation of 1.95 million a day) (Source: ABC).

Amar Ujala was first published in the late 1940s in Agra, Uttar Pradesh and is currently published in 19 editions in the states of Uttar Pradesh, Uttarakhand, Himachal Pradesh, Jammu and Kashmir, Punjab and Haryana, and the Union Territories of New Delhi and Chandigarh. Amar Ujala has been rated as the most widely circulated and read daily newspaper in the city of Lucknow and the states of Uttarakhand and Jammu and Kashmir, the most read newspaper in the state of Himachal Pradesh and the second most widely distributed and read in Uttar Pradesh (Source: IRS2012Q4 and ABC Jan -June2015). We also publish a Hindi daily tabloid newspaper Amar Ujala Compact, in six editions, published in the state of Uttar Pradesh, with a combined readership of 2.59 million readers per day (Source: IRS2012 Q4). Amar Ujala Compact is the most widely read daily tabloid and Hindi in Uttar Pradesh (Source: IRS2012Q4 and ABC in January-June2015).

In addition to our news and current print media business events, we publish educational books, as part of a series of publications «Amar Ujala Education books" and educational journals. Our series of training manuals include general benefits of knowledge, books, based on the curriculum of the National Research Council in the field of education and training ( "NCERT") and research kits for preparation of various entrance examinations, including tests conducted by the Union of the Commission on regulation of public services and the Commission of the University grants. We also publish Saflata, niche monthly magazine to provide educational material for the civil service and other examinations, as well as Safalta Samyiki, which provides information on general knowledge and current affairs.

In accordance with comparable media groups, we suggest convergent media content across web and mobile screens. We publish our content and editorial news in the electronic form on our Internet portal, (amarujala.com). Our online portal contains content from daily editions of our newspapers in the form of electronic newspapers and updated around the clock edited with breaking news coverage. We also have mobile Internet portal, as well as Android and Windows operating software applications based on, for users to access our content on mobile devices. Since April 2013 the site desktop has registered growth of more than [147]% on the number of page views (Source: Google Analytics, April 2013 and September 2015) at the time, since its launch in September 2013, the mobile site has been registered growth of more than [4555]% in the number of page views (Source: Google Analytics September 2013 and September 2015). Our online offers also include public utilities and services, such as examination results portal, information services and the work of the Hindi blog posting platform.

We have a large newspaper production and distribution platform. We print our products at 18 facilities spread to 18 cities, with a total installed capacity of about 3.92 million copies a day like September 30, 2015 We distribute our newspapers through a multi-tiered distribution and sales network consisting of direct sale of securities for cash, the newspaper agents and suppliers in various distribution centers. In addition to our own publications, we also publish newspapers, books, leaflets and catalogs on our equipment to third parties as part of our commercial printing department.

OUR COMPETITIVE STRENGTHS

We are one of the leading print media in India, with a wide footprint, circulation and readership. We believe that our core strengths:

We have a strong established brand in the Indian business press.

We are one of the leading print media houses in India, Hindi and published daily newspaper Amar Ujala from the end of the 1940s. Amar Ujala, our flagship newspaper, the daily has a total readership of 30.13 million readers, making it one of the widest sheets of newspaper most widely read in India (Source: IRS2012Q4). We believe that our brand inspires respect and credibility and gives us a competitive advantage when entering new markets in India. We also continuously invest in building our brand by promoting our corporate identity and strengthen our key advantages, including through social and cultural initiatives.

AMAR UJALA ONE of the fastest growing major daily newspaper in India.

Amar Ujala is one of the fastest-growing major dailies in India. Amar Ujala circulation increased by 27.69% compared to 1.95 million per day in the first half of 2014 (source: ABC Jan-June2014) to 2.49 million per day in the first half of 2015 (source: ABC Jan. -June 2015), which was one of the highest among all the major dailies in India checked by ABC during the period for which the certificate from ABC members were obtained.

And we achieve the leading position in key markets.

We have a presence in a large part of northern India. Our flagship newspaper Amar Ujala is published in 19 editions in six states and two union territories. There are 299.97 million people living in the trail Amar Ujala (which is all of six states and union territories, where it has been published since), representing approximately 24.79% of the Indian population (Source: Census of India, 2011) and accounts for most of the Hindi-speaking base in India (Source: Census of India, 2001). [Amar Ujala was ranked as the most widely distributed and read Hindi daily in the states of Uttarakhand and Jammu and Kashmir, the most widely read newspaper in the state of Himachal Pradesh and the second most widely distributed and read in Uttar Pradesh (Source: ABC January through June2015; IRS2012Q4 )].

Uttar Pradesh is one of the key markets for the Hindi daily newspapers, with a population of about 199 million, and the literacy rate of about 69.72%. (Source: Census of India, 2001) Hindi is one of the main language and read in the state. (Source: Census of India 2001), Amar Ujala was first published in the State of Uttar Pradesh, from Agra and has since expanded to publish 11 publications in the country, including major cities like Lucknow, Kanpur, Agra and Meerut, Four 11 issues of Amar Ujala in Uttar Pradesh are the leaders in their respective regions while other publications are in high leadership positions (Source: ABC Jan-June2015). In addition, our publication Lucknow was recorded the highest average circulation of other newspapers in the city of Lucknow District and Lucknow in the first half of 2015 (Source: ABC January-June 2015). We also publish the tabloids in Uttar Pradesh for the price conscious consumers in the form of Amar Ujala contract, which is the most widely read daily tabloid Hindi in Uttar Pradesh (Source: IRS2012Q4). We believe that we are deeply rooted and are in a position to further expand the scale of our operations in the market of the state of Uttar Pradesh.

Our products and services

Overview of the publishing business

Our core business is the publication of our business consists of newspapers, which is our main source of income. We publish two Hindi daily newspapers, Amar Ujala and Amar Ujala Compact. Amar Ujala is published in 19 editions in six states and two Union Territories (including New Delhi) in India, while Amar Ujala the Compact is available in 6 editions in Uttar Pradesh. We also published a Hindi weekly educational, Yuvaan, which was discontinued in March 2014.

In addition to our newspaper publishing business, we also publish various magazines including Safalta, niche monthly magazine providing training material for civil services and other examinations, including for railways, banks, defense services and Safalta Samyiki, which provides information regarding general knowledge and current affairs, in addition, we publish educational books in the series «Amar Ujala educational books."

DIGITAL

Our online portal (amarujala.com) was launched as a channel to deliver our news and entertainment content and has been completely rebuilt in its actual form and content for a long time. We intend to expand this area, we believe that the Internet is one of our future growth engines. According to the FICCI-KPMG, internet penetration in India currently stands at 19%, which is lower compared to the penetration of the Internet in other countries. By the end of 2014, there were about 300 million Internet users in India, and it is assumed that Internet users in India will reach 640 million in 2019 The total number of mobile Internet users in the country is also growing steadily, and is estimated to increase from 173 million on average, 21% before the end of 2019 estimates also show that the end of 2014, India had about 116 million internet enabled smartphones and such numbers, estimated to reach 435 million by 2019 (Source: FICCI-KPMG report 2015) with growth projected for Indian middle class and for the Internet and mobile applications in India, we believe that our potential base digital reader remains largely untapped and has considerable potential for growth.

The website has expanded exponentially in recent years. Since April 2013 the site registered a growth of over 147% in the number of page views (Source: Google Analytics, April 2013 and September 2015). A website with a clock frequency of more than 48 million page views and received more than 1.50 million unique visitors in September 2015 (Source: Google Analytics, September 2015). Our digital content is also available as a mobile internet portal, which is available on m.amarujala.com. Since the launch of the mobile portal in September 2013, he registered a growth of over 4555% in the number of page views (Source: Google Analytics September 2013 and September 2015). In addition, with a frequency of more than 148 million page views and received more than 5.6 million unique visitors in September 2015 (Source: Google Analytics, September 2015). In addition, Internet surfers spent about 8.5 minutes and 6.2 minutes on our desktop and mobile sites, respectively, in the user's session average (Source: Google Analytics, September 2015), as of September 30, 2015 currently, digital business running through our wholly owned subsidiary of Amar Ujala Web Services Private Limited.

Commercial printing

In order to maximize the utility of our equipment and our printing capacity, we enter into agreements with a number of third parties to print a variety of products, including newspapers, news magazines, supplements, books, flyers and product catalogs. These measures are generally based on the individual work orders, but in some cases we have also entered into agreements with third parties to provide such services on a regular basis. Under the terms of these agreements, we need to provide printed material for the publisher on a daily, weekly or monthly basis, and are eligible for consideration either in advance or on delivery of materials. Among other things, we have an agreement with the publications division, Government of India, Print Jobs News and Rozgar Samachar newspaper and Bharti Retail Limited, print flyers, brochures and posters.

While we use our machines used for newspaper printing business also publish newspapers for third parties, we have a separate, specialized machines in our equipment for the printing of other materials, such as fliers and catalogs. Our printing revenue was `225130000 for the fiscal year 2015, which was 2.91% of total revenue and` 86.49 million for the three months ended June 30, 2015, which was 4.02% of total revenue for the period. As of September 30, 2015, we have 109 employees working in our commercial printing.

ACTIVATION OF BUSINESS

The touch point, a division of our company is engaged in brand activation and specializes in the conception of a comprehensive and intelligent solutions for our brand advertisers in ways that enable them to derive maximum benefit from advertising with us. Established media network of Amar Ujala provides a point of tangency with the ability to provide its customers with below the line marketing solutions. Our innovative solutions for our customers factor in the infrastructure, the population demographics of the area, as well as the product advertised. Depending on our client's requirements and target audience, we offer both fixed and transit media solutions, including through the van and livery on lorries or organization roadshow. Our promotional marketing and event management customers include Hindustan Unilever Limited and the National Bank of Agriculture and Rural Development (NABARD). We believe that our newspaper distribution infrastructure allows a touch point target a much larger market share below the line marketing industry than its competitors. Our agreements with our customers to enable businesses, as a rule, on the basis of the order, although sometimes we also enter into long-term agreements middle to ensure our solutions within a certain period of time.

WASTE

Of the total number of copies of the newspaper printed on our various sites, a certain number of copies of the newspaper received from agents or stay with our direct sales in cash as a depot of unsold inventory. We sell unsold such as the scrap / waste paper mills. In addition, as part of our waste management division, we have also expanded our operations to buy waste paper from third parties and sell it to the paper mills. Recently, we have begun, on a pilot basis, direct project Sourcing Agra, 'Meri Green City ", which aims to create awareness on waste management by the paper of the social drive and look for paper waste from households and institutions.

Outdoor advertising

"Autdoors", a division of our company recently began its business of providing OOH advertising solutions. Through Autdoors, we intend to leverage our existing relationships with advertisers and advertising agencies and marketing to provide our customers solutions with the participation of public billboards. To this end, we have recently signed an agreement with the [ARC Media] which ARC Media granted exclusive marketing rights to us for many billboards, such as unipoles, utilities and platforms supported by ARC Media in numerous towns and cities, including Delhi , Noida, Great Noida, Agra, Ghaziabad, Lucknow and Dehradun to provide OOH solutions. This location also gives us the right of first refusal to license any new open environment created by ARC Media in their respective fields of activity.

BRANDING

We actively promote our brands and implement a number of programs to raise awareness and to provide powers of our brand, "Amar Ujala", thus introducing consumer. Our branding department develops brand strategy, brand operates and communicates our brand positioning for potential readers. Its role also includes the development of a variety of reader engagement programs. These programs are aimed at different segments of society, bearing in mind that different geographic regions we meet.

To improve our brand image, we use a wide range of marketing tools, including advertising, public relations and the involvement of consumer promotions. From time to time, our marketing department uses various media vehicles to promote our strategic brands. For example, we made a club for women, Roopantaran, with the result that women can come together for several activities, such as cookery shows and events related to health. Our unit Touch Point recently organized a "Summer Valley Talent Hunt Competition" talent contest for children in Moradabad. We have also initiated various social initiatives, such as Atul Maheshwari Chatravritti, in which we promote deserving students and to provide them with financial assistance, Medhavi Chatra Samman