10-03-2011, 10:18 AM
PRESENTED BY :
ARINDAM SENGUPTA
[attachment=9913]
REAL ESTATE PROJECT ABASHON
Real Estate Industry in India
• The size of the real estate industry in India is estimated by FICCI, to be around US$ 12 billion.
• Almost 80 % of real estate developed in India, is residential space and the rest comprise office, shopping malls, hotels and hospitals.
• Estimates worked out show that 42 million sq. ft. of space will be required every year till 2009, only in I.T. and I.T. - enabled services especially in the cities like Bangalore, Chennai, Hyderabad, Pune and Kolkata.
Major township projects in West Bengal
• In Uttarpara, Hooghly 40 km away from Kolkata Sriram Sonar Bangla Township project have started.
• Only KWIC and Vedic Village have brought the concept of township. Major real estate companies in West Bengal are doing projects on the high rise concept.
Data Analysis and Interpretation
• Profession of respondents
• Cross tabulation of the place of preference and the amount which a person is willing to pay.
• Cross Tabulation between the amounts he is willing to pay and the type of house a person is willing to buy.
• Source of Information
Findings
• Most of the respondents are businessman (50%).
• Majority of the people wanted 3BHK houses with price ranging from 20-40 lakhs in Kolkata and sub-urbs.
• The demand for 2BHK houses comes next with price ranging from 20-40 and 41-60 in Kolkata and sub-urbs.
• The demand for penthouses (1 BHK) and villa (4BHK) is very less.
• Also the majority of people want to live in Kolkata and sub-urbs.
• Most of the people choose PRINT MEDIA as a source of information while buying and searching for a property.
Business Proposal
• A business proposal of a township with IT hub and other amenities can be successful in Singur.
• Singur is place being a sub-urbs of Kolkata and having good network by roads can be good site for a real estate project. It is well connected by Durgapur Express Highway NH2.
• A township project is possible in a 400 acres land in Mollickpore, Singur, Hooghly. It is 2 km away from Tata small car project.
Land details
• 400 acres of land available for residential at Mollickpore, Singur (2 km from Tata factory). Front of the plot / land is 1000 ft. wide, conversion available, mutation, electricity and other requirements are available.
• Owner’s name is Mr. Jayant Kr. Sanyal, Sanyal Associates.
• Plot area – 400 acres and saleable area – 400 acres
Unique Selling Proposition
• Distance from important places in Kolkata.
• 30 mins drive from Kolkata Airport.
• 35 mins drive from Howrah Station.
• 40 mins drive from Dalhousie.
• 40 mins drive from Dharmatala.
• 40 mins drive from Park Street.
• 50 mins drive from Science City.
• 30 mins Drive from Taj Bengal.
Own House On Own Land.
What others are offering…….
• KWIC is offering land and bungalow for Rs. 1600/sq ft. and Rs. 2200/sq ft.
• They are providing 6 types of bungalows. Price starting from Rs. 30 lakhs.
• Preference location cost is high i.e. south facing bungalows – Rs. 0.60/sq.ft., Corner plot – Rs. O.75/sq.ft., Park facing bungalows – Rs. 0.50/sq.ft.
• Other amenities offered by them are near about same.
Features of the Township
• 400 acres of township.
• 35 minutes drive from all corners of Kolkata.
• Located on NH2, Durgapur Express Highway.
• Independent bungalows with garden.
• Built-up area ranging from 1000-4200 sq.ft.
• Retail and commercial complex.
• Modern Club with club facilities.
• Community Centre.
• A fully equipped medical centre.
• IT hub.
Features of the Bungalows
• The residential part is divided into two clusters Cluster I and Cluster II.
• There are three categories of bungalows and one category of villa.
• 6mX12m bungalow with building area of 1000 sq.ft app.
• 6mX15m bungalow with building area of 1200sq.ft app.
• 8mX15m bungalow with building area of 1800 sq.ft app.
• 16mX20m villa with building area of 4200 sq.ft app.
• Well connected roads within the clusters.
• Play ground.
• Swimming pool.
• Boulevard.
• Land space for schools and medical centre.
Specifications of the bungalows
• Exteriors - Stone cladding/Texture Coat Paint and weather coat exteriors
• Interiors -Finished acrylic paint in each room
• Flooring -Vitrified tiles
• Kitchen -Vitrified tiles on floor. Granite kitchen counter with stainless steel sink. Glazed ceramic tiles up to 3’ above kitchen counter.
• Toilet -Vitrified tiles, glass mosaic, ceramic tiles and bathtub only in type 16X20
• Windows -Anodized aluminum windows
• Doors - Polished flush door at main entrance. Flush doors in bathroom, bedrooms and kitchen.
• Hardware -Stainless steel hardware fittings of reputed make.
• Electrical -Concealed insulated copper wiring with modular switches
• Sanitary Fittings/Fixtures -Wash basins, water closet and fittings of reputed make.
• Water supply - Dedicated water supply with reservoirs and water tanks. Concealed water pipes.
Price Features
• Land area- Rs. 1200/sq.ft.
• Standard build-up area- 1600/sq.ft.(excluding Preference Location Cost ).
• Price of 6mX12m penthouse will be around Rs. 26 lakhs.
• Price of 6mX15m bungalow will be around Rs. 36 lakhs.
• Price of 8mX15m bungalow will be around Rs. 45 lakhs.
• Price of 16mX20m villa will be around Rs. 1 crore.
• Preference Location Cost as follows:
• South facing bungalows – Rs. 0.50/sq.ft.
• Corner plot – Rs. O.75/sq.ft.
• Park facing bungalows – Rs. 0.25/sq.ft.
• Design of Cluster 1
• Design of Cluster 2
Strategy
• Use backward integration strategy so that it will help to lower the cost of raw material required for the project.
• Collaboration with cement factory.
• Reaching the customers as many as possible.
• To provide maximum information to the customer about the project.
Plan of Action
• Brick and cement is the most important building material for real estate project. Ownership of brick field in Nasibpur and Nalikul will lower the cost. Collaboration with cement factories like Durgapur Cement Project by Birla Corporation Ltd.
• Using print media as the source of communication with the potential customers.
• Providing building plan and land area plan along with the documents.
SWOT Analysis
• Strength
• Well connected road
• Project is beside NH2
• 35 minutes drive from important places of Kolkata.
• Own house on own land
• Weakness
• Only 4 categories of houses.
• Failure to curve the activities of the unorganized sector.
• Opportunity
• The growing population of India.
• People becoming more educated.
• Rapid urbanization.
• Increasing trust on real estate industries.
• Kolkata is a growing industry hub.
• Threat
• Tough competition among the big players of real estate industry.
• Some illegal services provided by the brokers.
• Increasing price of building materials.
• Labor is getting expensive.
