16-06-2017, 01:02 PM
Hi
this is ayushi i want rating scale questionnaire on factors influencing purchase decision of cement dealer.
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questionnaire on cement dealers
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Hi
this is ayushi i want rating scale questionnaire on factors influencing purchase decision of cement dealer.
27-06-2017, 12:05 PM
Indian cement industry is one of the key industries among the industries of the old economy that have witnessed the up and down cycles along with the general economic trend in the past. However, as India's economy has picked up momentum in the past two years, the fortune of this industry has also changed from unfavorable supply and demand scenario to prospects of rising demand.
QUESTIONNAIRE
1. Do you know any brand of cement? If so, then name some of them.
(1) (2) (3)
(4) (5) (6)
2. Have you ever bought cement? (Mark please)
(1) Yes ________ (2) No ________
3. What brand of cement have you purchased?
(1) Ultratech______ (2) Ambuja______
(3) Sanghi ______ (4) Hathi_________
(5) Binani_______ (6) Jaypee_______
(7) Other_________
4. How much cement did you last buy?
(1) More than 300 bags___________
(2) 200 to 300 bags ______________
(3) Less than 200 bags ___________
5. What factors do you consider when selecting the cement brand?
(1) Quality ______ (2) Brand image ______
(3) Price _______ (4) Availability ______
(5) Company announcement _____________
(6) Recommendation ____________
6. To whom do you refer before you select the brand of cement?
(1) Distributor / Distributor _________ (2) Mason ________
(3) Friends __________ (4) Architect / Engineer ________
(5) Family members ________ (6) Previous users ________
7. How has the brand of cement become known to the public?
(1) Television _______ (2) Newspapers ______
(3) Magazine ________ (4) Hoardings________
(5) Brochures ________ (6) radio____________
(7) Others___________
8. What sales promotion tool have you received?
(1) Free Calendar / Daily ________________
(2) Free pen / pen ________________
(3) Free Technical guidance ________________
(4) Credit for a few days ________________
(5) Draw coupons ________________
(6) Free delivery ________________
9. How much credit period was allowed for the purchase of cement?
(1) No credit _______________
(2) 1 to 2 days _______________
(3) 1 week _______________
(4) 2 weeks _______________
(5) More than 2 weeks _______________
10. What are the shipping costs you have paid for the purchase of cement?
(1) Rs. 5 / - per bag _______________
(2) Rs. 6 to Rs. 10 _______________
(3) Ad hoc amount _______________
(4) No fees / free _______________
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