A promotional model is a person hired to help promote something, usually through their appearance or acting. The promotional model is the consumers frontline connection to the product or service.

The model presents information to the customer in a friendly, upbeat, and professional manner with the intent to attract customers. Models must have a positive, outgoing, and energetic personality.

Some assignments require working auto shows, boat shows, music concerts, sporting events, seasonal festivals, Convention events, distribute samples at local malls, stores, handing out promotional flyers, and also dressing up as a costume character. Promotional jobs will pay $15-$50 an hour.

Other promotional marketing staff positions include product ambassadors, trade show spokesmodels, event staff, samplers, product demonstrators, and narrators.

"Booth babe" is a semi-slang term referring to attractive persons hired specifically to draw attendees into the booths of commercial exhibitions. These persons are not regular employees of the company, but are typically freelance models.