Hi am Mohamed i would like to get details on project on marketing management for class 12 on chocolate pdf ..My friend Justin said project on marketing management for class 12 on chocolate pdf will be available here and now i am living at ......... and i last studied in the college/school ......... and now am doing ....i need help on
Posts: 6,843
Threads: 4
Joined: Mar 2015
Marketing management is the process of planning products or services, advertising, promotion, sales strategies and planning to reach the desired customer.
The marketing management uses tools from economics and competitive strategies to analyze the industry in which the firm operates, including the five forces of Porter, analyzing strategic groups of competitors, value chain analysis and othe, on the basis of industry, Regulatory references can also be important to investigate in detail.
In competitive analysis, marketers create detailed profiles of each competitor in the market, which focus on their relative competing powers and weaknesses using SWOT analysis. The marketing manager will examine the cost structure, profits, resources and competencies of each competitor, the competitive situation and product discrimination, degree of vertical integration, historical reactions of industry development and other factors.
Marketing management often manages market research and marketing research to do marketing analysis. Marketers use different types of techniques to conduct market research, but some of these include:
Qualitative marketing research, such as focus groups and various types of interviews
Quantitative marketing research, such as statistical survey
Experimental techniques such as test market
Observational machinery such as ethnography (on-site) observation
Marketing managers can also design and monitor various environmental scanning and competitive intelligence so that trends can be identified and inform the company's marketing analysis.