Introduction:
A channel of distribution or trade channel is defined as the path or route along which goods move from producers or manufacturers to ultimate consumers or industrial users. In other words, it is a distribution network through which producer puts his products in the market and passes it to the actual users. This channel consists of :- producers, consumers or users and the various middlemen like wholesalers, selling agents and retailers(dealers) who intervene between the producers and consumers. Therefore, the channel serves to bridge the gap between the point of production and the point of consumption thereby creating time, place and possession utilities.
Purpose of the study
• To study the factors affecting dealer satisfaction
• To understand the theory of distribution mapping
• To review the existing literature
• To provide recommendations to improve the dealer satisfaction
Context of the Study
An entrepreneur has a number of alternative channels available to him for distributing his products. These channels vary in the number and types of middlemen involved. Some channels are short and directly page link producers with customers. Whereas other channels are long and indirectly page link the two through one or more middlemen.
Number of Pages of Project Report: 61
Package Includes: Project Report
Project Format: Document (.doc)
Table of Contents of Project Report:
CHAPTER 1: INTRODUCTION
PURPOSE OF THE STUDY
CONTEXT OF THE STUDY
SIGNIFICANCE OF THE STUDY
THEORETICAL FRAMEWORK
CHAPTER 2: REVIEW OF THE LITERATURE
CHAPTER 3: COMPANY PROFILE: CASE MATE
CHAPTER 4: RESEARCH METHODS AND PROCEDURES
PURPOSE
UNIT OF RESEARCH STUDY
RESEARCH DESIGN
DATA SOURCE
MEASUREMENT OR SCALING PROCEDURE
SAMPLING UNIT
SAMPLING SIZE
PLAN OF DATA ANALYSIS
CHAPTER 5: DATA ANALYSIS AND FINDINGS
ANOVA
CHAPTER 6: CONCLUSIONS AND RECOMMENDATION
FINDINGS
RECOMMENDATIONS
CONCLUSION
BIBLIOGRAPHY
APPENDIX