Product Standing In Market

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Executive Summary

My project was to undertake the introduction of Home Cook edible Oil to retailers in the Bathinda & Mansa region and to check the acceptability among them based on various parameters.
Information based on personal market visits, interviews and with the help of questionnaire has been then analyzed and know about what are the problem faced by the dealers and find company standability in the market


CHAPTER 1: COMPANY PROFILE
1.1 An Introduction to BCL Industries & Infrastructure Ltd.

Mittal group started of its business activities in 1976 at Bathinda (Punjab) with the installation of a small solvent extraction unit by Sh. D.D. Mittal under the name & style of Bathinda chemicals and institutional advertisements are not aimed at consumers. Where as it is aimed at shareholders creditors and various sets of public Vanaspati Mills Pvt. Ltd in the early 80s the business was headed by his sons Sh


CHAPTER 2: DIFFERENT ACTIVITIES
2.1 Edible Oil Business
Mittal family, Sh. D.D. Mittal & Sh. Rajinder Mittal has the business of Edible Oil with the installation of a solvent Extraction Plant at Bathinda, with the help of Punjab Financial Corporation in 1976 under the name & style of Bathinda Chemicals & Vanaspati Mills Limited which has now become Bathinda Chemical Limited. The management under took various Expansion & Modernization plans with the help of PSIDC, Chandigarh and its bankers Punjab National bank, from time to time


2.2 Real Estate Business
Mittal group has stepped into the business of real estate in the year 1990 as developers and colonizers and undertaken a project namely Rishi Apartment at 4, Battery Lane, Rajpur Road, Civil Lines Delhi for the construction of 3,4 and 5 bedroom Residential Flats under its company M/s Cosmos Builders & Promoters Ltd. Delhi

2.3 Information Technology Business

Keeping in view the revolution in information technology industry in the year 2000, Sh. Rajinder Mittal (Chairman and Managing Director, Bathinda Chemical Limited) took over a Chennai based company namely QPRO Infotech Limited engaged in the business of electronic typesetting software development and database management