I am idhaya doing MBA . i am having assignment topic on product mix of himalaya
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Himalaya Herbal is one of the leading Health Care FMCG brands based outside of India. Himalaya provides products under seven different categories. Products for mothers, pharmaceuticals, welfare, personal care, animal health, child care and nutrition health. The Himalayas provide a good product of comfort for the new mother after the various deliveries. Himalaya products are available under two categories, body care and nursing. Under Pharmaceuticals, it provides specially-promoted tablets and medicines by well-established doctors. Its marketing mix in Himalaya's product portfolio includes 60 strong products for men, women and children. These products address mainly lifestyle disorders and chronic diseases such as diabetes, osteoporosis and hepatitis B Himalaya is ranked among the top 500 pharmaceutical companies in India. The welfare category caters to those products which are used to supplement the life-style related immaturity. There are welfare products for digestion, weight gain, developing immunity, improving memory etc. A new class doctor in the Himalayas has supported the child's products, which are developed and developed using naturally derived ingredients. Himalaya provides calcium supplements for the development of bones in herbal food supplements for animals, poultry and livestock. Natural beauty products for pets are also available under this brand.