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Product Life Cycle Concept
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#1
15-03-2012, 03:41 PM

Product Life Cycle Concept:Limitations

[attachment=18391]

PLC Theory


Based upon mortality of products in market place
Suggested Stages and Marketing Activities
Every stage cannot have a definite time-period in market place
Unusual activity for different products
Products can also be revitalized
Marketing activities cannot be generalised
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