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Small business as a concept is not new in India. • It is only in recent years that the Indian retail sector i... Retail formats traditional Indian the retail sector is controlled by traditional formats and unorganized. The traditional k... Organized forms"trade  the past decade witnessed dynamism in the Indian sector of the distribution.  The commerce has emerged as... Food Court • a food court is usually a place inside or common area in a facility that is contiguous to the counte... ObjectivesObjectives  to analyze the model of population towards the consumer purchasing behavior in malls.  ... Scope of the investigation investigation The was limited to the city of Ludhiana with a broad base of consumers. Two malls "WEST... Tools for the structured questionnaire Questionnaire • has close ends and open questions will be the main... Key findings 1.Merchandizing o the number of stores and products can variety is very important, but not enough to be one differentiate a... 2.Entertainment o it is well said that malls are places where people can socialize with friends and family, enjoy... 3.location and accessibility o there are plenty of competition in this business centre centre. o a large number of shopping centres are c... 4.buying behavior • different types of people visit the Mall. It is not always that they will buy. People in Ludhian... Chamber 5.Control • a control room or operations centre or centre of control operations (CCO) is a room used a central Spa... 6.Promotional • Sales promotion schemes is one of the seven aspects of the promotional mix. • Many retailers have put a lot of Ballroom... < 20 20-30 30-40 40-50 > 50 times in a week 5 3 4 4 2 18 times in one month 10 28 3 7 4 52 twice in a month 7 2 9 2 1 21 once in... Profession vs. buy purchasing behavior different activities in which different age groups like engage Limitations • due to the time and cost constraints the study can be generalized to other parts of the State as only... Suggestions  malls should rejuvenate its layout from time where there's a tendency that people get bored people to hole