Electricity is generated by replacing traditional speed switches with some simple mechanism. As the vehicles pass over the speed switches, the rollers that are connected to a generator turn, which in turn generate electricity. This method is an effective way to produce electricity as the number of vehicles on the road are increasing. Also the cost of manufacturing the model is low. It can be placed effectively near traffic lights, in the entrance of parking lots and in any other place where the density of traffic is high. The rollers are fixed on a wooden ramp in which the vehicle passes. When the vehicle passes over it, it begins to move. There is provided a chain drive mechanism which transfers the motion to a DC motor / generator for the generation of electricity. This method provides an efficient way to generate electricity from the kinetic energy of moving vehicles on highways, highways, car parks, etc.