Presented by:
Guneet kaur saluja
Taijasa bhatkar
Sohini ghosh

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Introduction
1857 - Mr. Thomas Leishman formed United Breweries Ltd.
1947 - Mr. Vittal Mallya became the first Chairman of Indian Origin.
1974 - International beer exports began to Aden and Middle East.
1983 - Dr. Vijay Mallya became the Chairman of the UB group.
To be the recognized leader in our target markets.
To be the preferred employer wherever we operate.
To recognize the value of our human assets.
To be the partner of choice for customers, suppliers, and other creators of innovative concepts
Beverage Alcohol
Pharmaceuticals
Aviation
Fertilizers
International Trading
Media
Construction
Fashion Clothing
About the company
• UB Group
• The UB Group, is the market leader
• The Group has a huge turnover
• Swimsuit Calendar.
• Won more than 6 International Awards
Beer
• 50% market share nationally.
• Sold in over 52 countries and also on international flights.
• Every third beer sold in India is Kingfisher.
• India’s 1st global consumer brand – Kingfisher.
Spirits
• 54% market share in the domestic market.
• 2nd largest player in the world.
• Beer
• Airlines
• Fashion Collection
• Sports
• Swimsuit Calendar
Classifications
• Lager: It is stored for a specified period before being bottled or canned.
• Pilsner: A type of lager beer, it is light with 3.0 - 3.8% alcohol and has a medium hp flavor.
• Ale: Top fermented, this kind of beer has distinct hop aroma. The alcohol content is around 4 - 5%.
• Stout: Dark with burnt flavor and strong malt aroma; it is heavily hopped and contains 5 - 6.5% alcohol.
• Porter: This is less dark than stout, even less hopped and is somewhat sweet. Alcohol content is around 5%.
• Creamy Ale: A highly carbonated beer that is produced by a combination of Ale and lager.
• Malt: A strong flavored, high alcohol content beer that ranges in flavor and colors.
Mark of a brand name Kingfisher
• Tying up with large department stores like Food world for retailing its Beers.
• In association with number of Very Classy, Up market & Stylish bars & lounges.
• Aggressive Advertising at Outlets & Pubs.
• Better Retailing outlets to be opened under Kingfisher Brand.
• Venturing into other Business with same Brand name, hence increasing Brand Name & Publicity.
Fighting Competitions
Presently distributing brands of Beer in India and Globally
• Haywards: Most well known for its label. Sells mild beer rarely super strong Haywards 10000,19%market share
• Fosters: 25% market share
• Budweiser: 6% market share
• Carlsberg: Danish Brewing, 5th largest in the world,8%