pdf lux soap objectives
#1

Hello,

I would like to get access to the lux soap objectives pdf to see if I can get some insights on an assignment I'm working on.

Thank you,
Sophie
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#2
LUX is a global brand developed by Unilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners. Lux started as “Sunlight Flakes” laundry soap in 1899.

In 1925, it became the first mass-market toilet soap in the world. It is noted as a brand that pioneered female celebrity endorsements.

As of 2009, Lux revenue was estimated at €1 billion, with market shares spread out to more than 100 countries around the globe.

Today, Lux is the market leader in countries like India, Pakistan, Brazil, Thailand and South Africa[1]

Developed by Unilever, Lux (soap) is now headquartered in Singapore.

Since 1925, Lux has been bringing the best of beauty – and the pleasure that comes with it – to every woman in the world. Made like the costliest French soap and known as the beauty secret of some of the most glamorous stars – from Elizabeth Taylor, Audrey Hepburn, Marilyn Monroe, to Ashwarya Rai, Katrina Kaif and Shu Qi -our alluring beauty treats delight women in more than 100 countries worldwide every day.

Our product philosophy
It’s quite simple really: it’s all about pleasure. Lux is committed to creating indulgent skin treats women crave to provide an exceptional experience in and out of the shower. We aim to bring the best of beauty to every woman in the world. We infuse our products with fine fragrances crafted by the world’s best perfume experts. We craft amazing, state of the art textures, rich in indulgent ingredients, all designed to exceed consumer expectations. Lux is not just a soap that smells good, it’s a fine fragrance you can bathe in.

Our beauty philosophy
Lux believes that beauty doesn’t have to be about hard work, but rather, about pleasure. To bathe in luxurious Lux daily is to come out feeling transformed, feeling on top of the world – inspiring every woman to feel irresistible and confident in her own skin every day.
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#3

Abstract

LUX is a global brand developed by Unilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners. Lux started as “Sunlight Flakes” laundry soap in 1899.

In 1925, it became the first mass-market toilet soap in the world. It is noted as a brand that pioneered female celebrity endorsements.

As of 2009, Lux revenue was estimated at €1 billion, with market shares spread out to more than 100 countries around the globe.

Today, Lux is the market leader in countries like India, Pakistan, Brazil, Thailand and South Africa
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