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13-05-2017, 06:41 AM

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jaseela123d · 15-05-2017, 09:24 AM

Eenadu (Telugu: ఈనాడు) is a Telugu language newspaper in India which is the largest Telugu newspaper circulated in Andhra Pradesh and in Telangana, India. According to the India Readers Survey (IRS) Q1 2012, Eenadu ranks sixth among Indian language journals with a total readership (TR) of 5,906,000. Eenadu ("This country", which has two meanings in Telugu) was founded by Indian media baron Ramoji Rao in 1974. The rapid expansion of Eenadu allowed the diversification of its portfolio venturing into other markets such as finance and chit funds (Priya Foods), film production (Usha Kiran Films), film distribution (Mayuri Films) and a group of TV channels (ETV).

History

Initially, the circulation of Eenadu was limited. When it was launched in the city of Visakhapatnam, it was not able to sell more than 3,000 copies per week. Eenadu found himself struggling to become a daily publication ranked among othlication. However, it was popular in regions and rivalry was still a problem. Eenadu hired a new group of directors to be part of its key decision and management group that took it to what it is today: the largest newspaper in the region.

Eenadu was launched from Visakhapatnam in 1974 by Ramoji Rao, a businessman with other successful companies: Priya Pickles and Margadarsi Chitfunds. At that time, Andhra Prabha, owned by the Indio Express Group, was the main regional newspaper.

Eenadu began with a print order of 4,000 copies, composed by hand and produced with a second hand press. But at the time he was admitted to the Office of Audit of Circulations in 1976, his circulation was 48,000. In 1978, Eenadu surpassed the circulation of Andhra Prabha and in 1995 two other rivals Andhra Patrika and Udayam doubled, leaving Eenadu with more than 75% of the audited circulation of Telugu newspapers.

When Eenadu expanded to Hyderabad in 1975, it divided the city into target areas, recruited delivery children three months earlier and gave away the free paper for a week. During the 1980s, technology allowed Eenadu to extend into larger areas in addition to major cities. Previously, it was difficult to handle even the three editions of the 1970s (Visakhapatnam, Vijayawada and Hyderabad) because the only communication facilities were telegram, telephone and teleprinter, which had limited presence in rural Andhra Pradesh. But with the introduction of offset printing, photocomposition software and computers, Eenadu was able to launch issues in smaller cities like Tirupathi in 1982. From the 1980s, Eenadu News Editor, from his office in Hyderabad, And the dissemination of the organization.

However, by the end of the 1980s, there were six major Telugu newspapers operating, and the business was highly competitive. In 1989, Eenadu introduced "tabloid edition" journals to bring its presence not only to district cities like Rajamundry, Karimnagar, Guntur and Adilabad, but also taluka cities like Suryapet and Tadepalligudem. Each publishing center was responsible for 40 engineers to run their printing presses. The Eenadu district papers were based on market research that heavy local content would generate new groups of readers and increase advertising revenue. District newspapers now print local news specifically for each major place in the area, thus denying the need for any separate local newspaper. A special section is published every day of the week.

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