Parle Products Pvt. Ltd.

submitted by:
Nayan V Ajani

Parle Products has been India's largest manufacturer of biscuits and confectionery, for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even the remotest villages of India, the company has definitely come a very long way since its inception. Many of the Parle products - biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India , Parle has grown to become a multi-million dollar company. While to consumers it's a beacon of faith and trust, competitors look upon Parle as an example of marketing brilliance.The Company has believed progress in its production capacity quit quickly and steadialy.The production achieved by the company can be illustrated by the fast that the production at the rate lactones per annum has now increase to the rate 0 got once per day.
History & Development
the history is the past performance of the unit and stage at which has reached by progress is known as development.In Parle product ltd. the chief promotion of the company Mr. Pithamber Chauhan has established the company in 1929 with the small scale production. The company is established by 7 chauhan families. In the initial period they first started confectionary manufacturing in a factory of 60 feet × 40 feet with 12 workers and the production was 40 tone per annum. In value turnover was Rs. 50,000 per annum. In 1939 company started expansion with biscuits brands launched were Glucose and monoco. Gradually company has started producing other novel novelty introduction they are SPIN-H, ORLE, CHEESLINGS, JEFFS, SIXER, KRACK JACK, POPPINGS, KISMI, TOFFEES, MELOPY, TOFFEE, VOCACIL, COUGH DROPS, and many other product in the row.
CSR Activity
(Corporate Social Responsibility)
Introduction :-
It is a common belief that the sole objective of business is to earn profits. However,this belief is not accepted in modern times.A businessman starts his business in Society, he selects employees from society, he earns profit from Society,produces goods from member of Society. Directly or indirectly business is related with member of society. It is not possible to run a company without the help of member of society. So,company should pay the depth of business to the Society.For that purpose,every company is doing certain activities for society.This activities is known as ‘CSR’ activity.It is not compulsory for every company to do CSR activity. There are many ways of doing CSR activities. Different company has their different CSR activitiese. But there are main three ways of doing CSR activity which are as follows
1) Health
2) Enviroment
3) Education
For example Sangi Company has built ‘Sangi Dada-Dadi Park’ for Society.
What is the CSR Activity :-
CSR is the acknowledgement by companies that they should be accountable not only for their financial performance, but for the impact of their activities on society and/or environment. Discussion surrounding the concept are still at an evolutionary stage, although the principles of CSR have long been part of business strategy. Business is already accountablefor its activities over the diverse strands that now came under the ‘csr’ umbrella such as human resources and environmental issues, sustainable development, waste management, helth and safety practices, through a wide range of existing guidelines at national, EU and global levels. But it is important to distinguish between these base-line standards and CSR activity which is voluntary, business-driven and often goes well beyond what is required by legislation.
The CBI(UK’s top business lobbying) believes that if CSR Activity is to develop successfully , it should remain voluntary and marke driven. Company must be allowed to define CSR according to their own activities and context. We are therefore extremely concerned that some individuals and interest group favour the idea of legislating on companies CSR activities. We don’t believe it is a possible to raise standard through standardlisation, as this word remove and they suggest CSR activity which put a company ahid compare to other companies. CSR Activity of Parle Products Pvt.Ltd.
Parle Company is doing CSR activity with considering main three points which are as follows:
1) Health
2) Enviroment and
3) Education
Parle Company has done all the CSR activity considering above three points since now. But one thing is noticeable here is that Company has done CSR activity surrounding the near area of Parle factory. The main purpose behind it is that Company wants to develop the local area from which Company is selling their products. Now we will discuss above three points in briefly.
1) Health :-

Parle Company has done many CSR activities on helth of Society. The saying ‘helth is well’ is base of Parle Company’s helth oriented CSR activity. The main CSR activity of Parle on helth is as follows:
Eye Checking Camp has been often arranged by Parle Company. From last three years Company has arranged around 30 eyes checking camps. But now a day Parle Company is organizing Eye checking Camp in every month.
Ayurvadic camp was also arranged by Parle Company. From Last three years Parle Company has organized many Ayurvadic camps. In number, Parle Company has arranged around 1630 Ayurvadic camps out of them 133 in Kukma, 331 in Bhuj and in Nagor 225 Ayurvadic camps has organized from last three years.
Vyasanmukt Programme is also being organized by Parle Company now. The main purpose behind it is to mane healthy to Society member and also the workers of factory.
Word blood donation camp is also arranged by Parle Company. Parle Company celebrates ‘world donation day’ in every year.
Since last three years, Parle Company has done around 125 eye operations with free of charges. And also provided mediation to those patients without take a single rupee in Ayurvadic camps.
From above information, we can say that Parle Company has done many CSR activity related to helth. Now we will discuss Parle Company’s Enviroment related CSR activity which are as follows:
Parle Company is doing many CSR activities for Enviroment. Parle Company is organizing many programmes for Enviroment and also celebrates ‘World Enviroment Day’ for make environment awareness to the general public. The following CSR Activities are done for Enviroment by Parle Company:
Every 5 June, Parle Company celebrates ‘Word Enviroment Day’. The main purpose behind it is that Company wants that people can understand the value of Environment.
Parle Company has often arranged the Programme of ‘Tree plantation day’. The main aim of arranging this Programme is to make balance into Enviroment Cycle. In a Small village name ‘Bhujodi’, Company has planted more than 65 trees. Parle Company is giving more attention toward environment by celebrating Tree plantation day.
Parle Company has often organized Programme of ‘Kutch Hariyali Rath’. The main purpose behind it is that Company wants that People can understand an important of Trees. Under this Programme Company plant a tree and also provide water services so that trees are easily grow.
Once there was organized the programme of ‘Shramdan’ at Hamirsal lake by municipality, Parle Company provided loader (GCB) Services at that Programme .So Parle Company has contributed at construction of beautiful hamirsar lake Bhuj.
Education :
Parle Company is doing many CSR activity related to Education. The Main CSR activity for educational done by PPL are as following Parle Company has donate two computer & one printer is Kukma High school at Kukma village on dated 04.05.07
Company has also donated one computer in SOS school at Ghada village near shekhpir on dated 11.04.07
NIGAL VILLAGE- Swaminarayan Primary School : 60 Nos. of Benches provided to Primary Schools. On dated 22.08.07 by PPL Parle Company has provided 50 nos. benches Bhuj Primary School no.10. On 24-09-2007. Parle Company as also arranged ‘Children’s mobile Library’ programmed at Kukma. Under this programmed more than 110 children of std. between 6th and 7th have participated on 07-02-2009. Parle Company has also donated 45 benches to Bhuj Government School no.13 on dated 19-03-2007.
Parle Company has donated a set of laboratory models to Swami Vivekananda Primary school, Mamuara on 19-03-2008.
The following models donated by PPL Bhuj.
1. Fibber Model of Human Eye
2. Fibber Model of Human Ear
3. Fibber Model of Human Brain
4. Fibber Model of human Heart
5. Model of Wind Mill
6. Model of Human Torso Mini
7. Model of Moon Apparatus simple on stand
8. Model of Solar Cooker.


The report briefly explains the supply chain involved in the production of biscuits and confectionary products. Parle or the Parle Parivar team is one of the world renowned brands which have the second largest brand stand in the market. They manufacture different kinds of products which not only have quality but also they work upon on the customer satisfaction on their need base. It is India’s number “1” brand which produces biscuits having top variety mix. They have not only concentrated on a single set of customers but an eatery for all ages are what it actually projects itself.
Parle Parivar which has a plush of customer relations and also is a base for strong people management having its strength in its name itself. Parle-G or Parle Glucose biscuits, manufactured by Parle Products Pvt Ltd, are one of the most popular biscuits in India. Parle-G is one of the oldest brand names as well as the largest selling brand of biscuits in India. For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl on the front. Counterfeit companies have attempted to recreate and sell lower quality products of similar names with virtually identical package design.
The term logistics could be used to cover all aspects of movement, storages of material and to deliver the material to the user. For a manager the definition would mean involving movement of goods both in the inbound and outbound sides. It is responsible for both incoming goods and distribution of goods to the next member of the supply chain and to the end consumer. In almost all cases, the logisticians design and manage the company’s distribution system, which consists of warehouses, distribution points and transport systems. Logistics can play a major role in shaping and determining the nature of the overall corporate response to exploit market opportunities.
Once a logistics decision is taken, the implications of that will be high level of services in terms of product availability and delivery. Failure of logistics will affect the company repute and overall affect the market share. Therefore, in a nutshell one has to understand the importance of logistics and its related decision, since it’s the key to effective supply chain management, and also the first step towards building a strong market position.
Supply chain consists of a group of organizations connected by a series of trading relationships. the group covers the logistics and manufacturing activities from raw materials to the final consumer.
A simple definition would be; an integrated, synchronized and a closely knitted chain which links all the supply interacting organization in a two way communication system in order to maintain a high quality of inventory in the most effective manner.
It can also be defined as:
An integrated system that helps in managing the flow of distribution channel
from supplier to the consumers.
SCM is a systematic method designed to manage the flow of information,
materials and services both inbound and outbound, i.e. from the supplier to
manufacturer to the end customers.
It’s a strategic coordination of all the related business functions within a
particular firm and across businesses within the supply chain, in order to improve
performance of the individual companies and of the supply chain.
It is associated with all the activities encompassing the upward and downward
movement of goods and materials from the nascent stage to the production
stage and to the consumer. SCM is integrating these activities under one control
for better management and for attaining substantial and sustainable advantage.
It can be better achieved through better coordination and relationship.
It’s a concerted effort of all in the channel to develop, design, manage and
implement value added services towards ultimate customer satisfaction.
Integrating men, technology, information, finances and material under one roof is
the ultimate aim of this SCM system.
Internal functions and external suppliers constitute a company’s supply system, which are involved in identification and fulfillment of requirement for equipment, materials and key services in an optimized manner. Supply management is the foundation to successful supply chain management. It can create a tremendous impact on any company’s bottom line more than any other business function. In case the supply chain is not positively been addressed there is bound to be problems in the firm. Integration of these services and managing them under one head is therefore the key to an effective supply chain system in the organization.
The principle phases of supply chain management are:
What are the requirements and its generation?
Post-award activities
These phases are all interrelated and interdependent and cannot function in isolation. The generation of requirement phase is the most important of all the phases, since; almost 85% of the cost of materials, services and equipment is designed during this phase. However, the irony is that supply management is not a contributor to this phase in particular but assumes greater role for the next three phases, i.e. sourcing, pricing and post award activities.
Let us now take a closer look at the logistics both inbound and outbound. This is the most intricate part of the system of SCM. If the goods don’t reach in time and they are of inferior quality, an entrepreneur earn a bad name too. So why give the consumer a chance? Plan it in a way that one can ensure both quality and quantity in a reasonable time frame. Take for example 7 days trucker’s strike in 2004. It was bad for economy of the country and above all worse for those manufacturer’s who couldn’t deliver goods on time. A strike or a bandh as we call it in India is a happy situation for the fleet owners but a bad time for the drivers, mill owners, small timers, laborers, suppliers, manufacturers and the consumers. That is the reason contingency planning plays a predominant role in shaping our SCM system.
The Indian bakery industry is dominated by the small-scale sector with an estimated 50,000 small and medium-size producers, besides the 15 units in the organized sector. Apart from the nature of the Industry, which gravitates to the markets and caters to the local tastes, the industry is widely dispersed also due to the reservation policies (relating to the small scale industries) of the government.
The two major bakery products, biscuits and bread, account for 82% of all bakery production. The unorganized sector accounts for about half of the total biscuit production estimated at 1.5 million tons. It also accounts for 85% of the total bread production and around 90% of the other bakery products estimated at 0.6 million tons. The last includes pastries, cakes, buns, and others.
Biscuits are estimated to enjoy around 37% share by volume and 75% by value of the bakery industry. The organized sector caters to the medium and premium segments, which are relatively less price-sensitive. The organized sector is unable to compete at the lower price range due to the excise advantage enjoyed by the informal sector.
The organized segment in biscuits has witnessed a steady growth of about 7.5%, conforming broadly to the growth rate of GDP. Bakery industry in India is the largest of the food industries with annual turnover of about Rs. 3000 Crores. The biscuits are becoming quite popular in rural areas as well. Nearly 55% of the biscuits are consumed by rural sectors.
The biscuit industry in India comprises of organized and unorganized sectors. The FBMI represents the organized biscuit industry consisting of small scale, medium and large biscuit manufacturers located in all zones and all states of the country.
The biscuit industry is been experiencing steady growth of 14-15% annually. In 2008, the growth exceeded 16% mark on account of exemption from Central Excise Duty on biscuits. The Industry estimates project a 17+% growth of the industry. The sentiments are sedate in lieu of the economic downturn that has hit the entire country. The FMCG sector on its part too is reeling under this slump.

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