22-10-2010, 12:09 PM
Augmented Reality Online Shopping
Hearst Magazines Digital Media and metaio have launched the first ever markerless augmented reality online shopping application – on Seventeen.com. Launching just in time for the Back-to-School season, the “virtual dressing room,” which will be sponsored exclusively by JCPenney, will give users the ability to try on clothes and page link to jcp.com to purchase their favorite selections right from their home.
E-Commerce is becoming ME-Commerce
Context sensitive product visualization that takes into account individual consumer preferences is the next big breakthrough in online shopping. Already in use for furniture or accessories, this important functionality has now reached the market with the biggest growth potential. Within the comfort of their home, consumers can make more confident online buying decisions, as they can try and buy the clothes as they wish, making the shopping experience outstanding: seamless, intuitive, innovative and social.
Reference:
http://augmentedblog.wordpress2010/08/05...-shopping/
