Presented by:
Ahsan Sarwar Rana
Zaigham Sohail Jafar

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WEBSITE
INFO ABOUT NATIONAL GEOGRAPHIC
Creation of national geographic society in Jan 13, 1888
Creation of national geographic channel in July 1998
Creation of national geographic website by Shannon Roberts April 24, 2007.
GOALS
Inspiring people to care about planet
To bring people close to nature
To make humans respect boundaries of other creatures
To create awareness among people about what all of us are doing to our planet
SPECIFICATIONS
Graphics
This site employs HD graphics
Every image and video in this site is best when compared to other sites like Discovery and Animal Planet.
Colours
As a wild life site this site is very colourful as anyone would expect
Colour combinations are artistically chosen to match logo of website
Moreover wild life photographs further add beauty to this website
Visuals
It includes two dimensional images, signs, typography, drawings and excellent illustrations.
It attracts people from all ages and class.
Almost 70% of knowledge is conveyed visually by this site.
Animations
Its main page contains picture animation.
In videos section there are many animations made specially for nat geo channel like showing pre-historic beings.
TEXT
Language complexity
Language is as easy as it could be except for difficult animal names such as ancient dinosaur names like TRICERATOPS( 3 horned dinosaur) and PACHYCEPHALOSAURS( Thick headed lizard)
Language errors
We searched the whole website but were unable to find any errors
TITLES
TIME CONSUMPTION
It takes less than 4 seconds in modern browsers such as google chrome etc but in internet explorer almost 7 seconds are consumed
Videos are buffered at great rate so video is rarely interrupted while persons are watching them
TEXT WRAPPING
Text is wrapped skilfully around images so no image is shadowed by text
SUGGESTIONS
There are too many advertisements about shopping and travelling but most of the people are only concerned with wild life .
The overview of website has not been changed since 3-4 months while now-a-days it is necessary to update your website on weekly basis.
FAN FOLLOWING
FACEBOOK FANS: 5,699,283 people
TWITTER FANS: 1,182,956 people
NAT-GEO CHANNEL: 143 countries, 160 million homes and 25 languages
NAT-GEO MAGAZINE READERS: 15 million readers monthly
NAT-GEO SOCIETY MEMBERS:165 thousand members