23-01-2012, 02:50 PM
The Cultural Environment
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Culture” defined
“… an integrated system of learned behavior patterns that are distinguishing characteristics of the members of any given society...”
Acculturation
“… adjusting or adapting to a specific culture other than one’s own” … and “one of the keys to success in international operations.”
High-context culture
is where the social context in which what is said strongly affects the meaning of the message.
Examples: Japan and Saudi Arabia
Low-context culture
is where the meaning of the message is explicitly expressed by the words and is less affected by the social context.
Example: North America
Change agent
“An entity that introduces new products or ideas or practices.”
