If you want to find yourself on top of Google, Overture, Yahoo, or any of the other top search engines, then you will have to get focused and master a few important marketing strategies that will take you to the top. If you are wondering where to start, let me suggest one strategy that is an absolute must because it will almost guarantee your success online. That strategy is marketing with a focused keyword strategy.

I do not want to insult your intelligence, but I do want to make sure we are on the same page when we talk about keywords. A simple definition for a keyword is a word or phrase that someone will enter into a search engine when they want to get information on a particular topic. It should be your goal to find keywords that are used fairly frequently in your niche. Once you define the most relevant keywords you can optimize your website, blog, or a simple article using these words to increase your chance of to the top of the search engines.

It is not always easy to know the exact keywords that will get the most targeted prospects to your business site. There is however a method that will help you zero in on the most popular and competitive keywords.

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