08-12-2017, 08:03 AM
Sir please provide me notes of marketing research of m.com 3rd semester tomorrow is my exam
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marketing research notes in hindi pdf
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Sir please provide me notes of marketing research of m.com 3rd semester tomorrow is my exam
08-12-2017, 10:30 AM
Market research is "the process or set of processes that links producers, customers and end users with the marketer through information used to identify and define marketing opportunities and problems, generate, refine and evaluate marketing actions; marketing performance; Understanding marketing as a process Marketing research specifies the information required to address these problems, designs the method to collect information, manages and implements the data collection process, analyzes the results and communicates the findings and their implications. "
It is the systematic collection, registration and analysis of qualitative and quantitative data on issues related to the commercialization of products and services. The objective of market research is to identify and evaluate how the changing elements of the marketing mix impact the client's behavior. The term is commonly exchanged with market research; however, experts may wish to establish a distinction, since market research deals specifically with markets, while market research deals specifically with marketing processes.
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