marketing project on eureka forbes
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i am Naveeni would like to get details on marketing project on eureka forbes ..
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#2

Eureka Forbes Ltd is a consumer goods company based in Mumbai, India. It was founded in 1982 and is part of the Shapoorji Pallonji Group. Its product portfolio consists of water purification, vacuum cleaning, air purification and home security solutions. The company has a current base of 15 million consumers with more than 450 locations and 18,000 distributors in India. It also has a global footprint in 35 countries. The company has been recognized for supporting social initiatives such as EuroAble. The company offers customized solutions to multiple institutions that operate in different industrial spaces.


Eureka Forbes products include water purifiers, vacuum cleaners, air purifiers, safety solutions, lifestyle automation systems and bottled drinking water solutions. The company has become famous for its range of Aquaguard water purifiers.

Eureka Forbes sells products for domestic and institutional use. Its main products are durable consumer products that include water purifiers, security systems, air purifiers, vacuum cleaners and ancillary services. The services of the Forbes and Forbes Pro Railway Solutions are two of the services offered under the scope of industrial services. Your Aquaguard product purifiers are the most water purifiers in India.

In 2000, the Eureka Forbes Institute of Environment (EFIE) was founded. It is a registered public charity that creates and supports various social initiatives.

Eureka Forbes, in partnership with the National Society for Equal Opportunities for the Disabled NASEOH launched EuroAble, a call center run by people with special needs.

EuroAble is India's first state-of-the-art call center, operated entirely by people with special needs. This initiative facilitates their integration into the value chain and the mainstream of society. Other efforts include 'Nana Nani Parks' for the elderly to relax, a free drinking water kiosk in public places and a partnership with World Vision to provide water filter units owned and run by self-help groups during emergencies. They have also started the program "Jagrut MumbaikarJagrut Mumbaikar" with the Police and Fire Brigade, an initiative that teaches citizens how to safeguard themselves.
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