MARKETING ORGANISER - PART I AND PART II - KCMMF LTD.pdf (Size: 1.33 MB / Downloads: 0)


1.According to__________Marketing Management is the marketing concept in action.
(A)Philip Kotler
(B)Neil Borden
(C )William J. Standon
(D)R.L King

2.__ ___ ____is the process whereby individuals decide whether, what, when, wliere, how
and from whom to purchase goods and services.
(A)Marketing
(B)Consumer Behaviour
(C )Market Segmentation
(D)Consumer Orientation

3.___________consists of product planning and development, pricing, channels of distribution,
sales force, advertising, sales promotion, physical distribution, marketing research and general planning.
(A)Marketing Mix
(B)Product Mix
(C )Production Planning
(D)Market Planning

4.The method of collecting information by an accurate watching, noting of phenomena as they occur m nature with regard to cause and effect or mutual relations :
(A)Experimentation Method
(B)Survey Method
(C )Face-to-face Method
(D)Observation Method

5.The act of dividing a market into distinct groups of buyers who might merit separate products and/or marketing mixes :
(A)Consumer Orientation
(B)Consumer Behaviour
(C )Market Segmentation
(D)Market Concentration

6.The process of assembling the products, keep it in stock by the wholesaler and then distribute to the retailers or institutional consumers who may be widely scattered is called ;
(A)Dispersion
(B)Assembling
(C )Warehousing
(D)Wholesale selling

7.A__________has an independent shop in a business locality. Though he keeps a shop it is not a permanent nature and he may shift his shop the moment he finds that another locality is more profitable.
(A)Hawkers
(B)Pedlars
(C )Cheap jacks
(D)Street traders

8.The type of outdoor advertisement in which hired person who move in procession with boards and notices and also playing musical instruments to attract the attention of the public is called :
(A)Mural Advertising
(B)Sky Advertising
(C )Sandwichman Advertising
(D)Intensive Advertising

9.___________is defined as the oral presentation in conversation with one or more prospective
buyer(s) for the purpose of making sales.
(A)Personal selling 
(C ) Salesmanship 
(B) Direct selling
(D) Effective selling

10.Match the following :
Decisions regarding Branding
(a)Diversification(i)
(b)Quality(ii)
(C )Variety(iii)
(d)Packing(iv)
(a)(b)(C )(d)
(A)(iv)(in)(ii)(i)
(B)(i)(ii)(iii)(iv)
(C )(iv)(ii)(iii)(i)
(D)(iv)(i)(iii)(ii)

11.Market gridding means :
(A)A method of survey of expert opinion
(B)An analytical technique which facilitates dividing a market into segments
(C )Developing brand equity
(D)Another term for market stratification

12.Advertising a product on multiple TV channels at the same time :
(A)Tele Marketing Advertisement 
(B)Road Blocking
(C ) E-marketing
(D)Virtual Marketing

13.Which of the following is not a type of non-store retailing ?
(A)Direct Selling
(B)Tele Marketing
(C )Automatic Vending
(D)Limited Line Stores

14.The aspect of marketing deals with discouraging customers in general or a certain class of customers in particular as either a temporary or a permanent basis, is knowm as :
(A)Over Marketing
(B)Under Marketing
(C )Re-marketing
(D)De-marketing

15.‘'International Marketing is the performance of business activities that direct the flow of goods and services to customers or users in more than one nation". This definition is given by:
(A) Philip Kotler 
(B) William Stanton 
(C ) Hary L. Hanson 
(D) Hess and Cateora


Explanations Preservation of Products Various Products
Production of one or more Products Finding of New Products in Same Line

16.Increasing the volume of sales by neglecting quality control, production efficiency and/or cash flow management is called :
(A)Over Trading
(B)Over Marketing
(C )Meta Marketing 
(D)Re-marketing

17.Social concept of marketing given by :
(A)Philip Roller
(B)Pyle
(C )Henri Fayol 
(D)Brad Edmonson

18.'AIDO' means :
(A)Activity, Intention, Option, Desire
(B)Activity, Interest. Option, Demand
(C )Activity, Interest Opinion, Demographics
(D)Activity, Interest, Opportumty, Desire

19.POP means :
(A)Purchase of Product
(B)Point of Purchase
(C )Power of Purchasing
(D)Point of Publicity

20._________is the out of designing the company's offering and image to occupy a distinctive
plan in the target customers.
(A)I lolistic Marketing
(B)Emotional Market
(C )Experimental Marketing
(D)Positioning

21.Who is the Father of Co-operative Movement in India ?
(A)Raiffiaison
(B)S. Delitzch’
(C )Robert Owen
(D)Eederick Nicholson

22.'One man one vote' principle of co-operative society was recommended by__________.
(A)Nicholson Committee
(B)Maclagan Committee
(C )Edwardhaw Committee
(D)Owen Committee

23.'AMUL is related to India in the same way "MILKV1TTA' is related to__________.
(A)Bangladesh
(B)England
(C )U.5.A. 
(D)Ireland

24.APCOS stands for :
(A)Anand Processing Co-operative Society
(B)Anand Pattern Co-operative Society
(C )All India Primary Co-operative Society
(D)None of these

25.The National Dairy Development Board was set up on__________.
(A)26th September 1961
(B)21st November 1961
(C )26th November 1965
(D)26th September 1965

26.Who is the exponent of White Revolution in India ?
(A)Dr. William K.
(B)Dr. V. Kurien
(C )Dr. M.S. Swaminathan
(D)None of these

27.The headquarters of Kerala State Co-operative Rubber Marketing Federation 
(A)Kottayam
(B)Koliam
(C )Trissur
(D)Emakulam

28.NAFED is engaged in the export of________,
(A)Wheat
(B)Rice
(C )Millet
(D)Vegetables

29.Interstate trade is carried on by________.
(A)NAFED
(B)NCCF
(C )RBI
(D)NABARD

30.The Primary Agricultural Co-operative Credit Societies give_______to members.
(A)Long term loans
(B)Medium term loans
(C )Short term loans
(D)Call and short notice loans

31.Which Commission recommended that all co-operative societies should make provisions for the education of their members and employees ?
(A)International Co-operative Alliance
(B)Mehta Committee 
(C ) Khusru Committee
(D)Narasimham Committee

32.National Centre for Co-operative Education is situated at:
(A)Bihar
(B)New Delhi
(C )Mumbai
(D)Gujarat

33.Generally the Kerala State Agricultural and Rural Development Bank issue :
(A)Preference shares
(B)Equity shares
(C )Debentures
(D)Bonds

34.The most important source from which the Kerala State Co-operative Bank gets finance :
(A)SBI
(B)RBI
(C )State Government
(D)Central Government

35.The Minister for Co-operation in Kerala is :
(A)Balakrishnan
(B)Anoop Jacob
(C )P. Mohanan
(D)P.J. Joseph

36.In Kerala Co-operative Propaganda is carried out mainly through_________.
(A)NAFED
(B)NABARD
(C )KERAFED
(D)Kerala State Co-operative Union

37.Supersession means :
(A)Overall Management of Co-operative Societies in a State
(B)Exceeding the Powers of the Act
(C )Removal of duly Elected Committee Members
(D)None of these

38.Generally the audit fee is payable within ______of receipt of audit report.
(A)One year
(B)On the receipt of the report
(C )One month
(D)No fixed time

39.Kerala State Co-operative Societies Ad was parsed in_______.
(A)1912
(B)1929
(C )1959
(D)1969

40.Who was the minister for co-operation at the time of passing KCS Act ?
(A)E M. SankaranNamboothiripad 
(B)T.V. Thomas
(C )Gowri Amma
(D)P.R. Kurup

41.__________ is the essence of management.
(A)Planning
(B)Co-ordination
(C )Decision-making
(D)Control

42.One among the following is not an associate of FW Taylor in Scientific Management:
(A)Robert Owen
(B)Gilberth
(C )Gantt
(D)Emerson

43.Who is the Father of Process Management School ?
(A)Fred Luthans
(B)G.R. Terry
(C )RobertOwen
(D)Henri Fayol

44.Which one of the following is not a feature of MBO ?
(A)It is a technique and philosophy of management
(B)Objective setting and performance are made by the participation of concerned managers.
(C )Management problems can be described through mathematical symbols.
(D)None of these.

45.Arrange the steps in planning in a sequential order :
(a)Collecting and Analysing Information
(b)Identifying and Defining the Real Problem
(C )Establishing Objectives
(d)Determining Planning Premises

(A)(a), (b), (C ), (d)
(B)(C ), (b),(a), (d)
(C )(d), (a), (b), (C )
(D)(d), (b), (C ), (a)

46.The following one is not a feature of decision-making :
(A)It relates to the means to the end.
(B)It is always a positive process.
(C )It is a human process involving to a great extent the application of intellectual abilities.
(D)It is a process of choosing a course of action from among the alternative course of actions.

47.__________is a graphical method of identifying alternative actions, estimating probabilities
and identifying the resulting expected pay-off.
(A)Pay-off matrix
(B)PERT
(C )CPM
(D)None of these

48.__________is the quality of behaviour of individuals whereby they guide people or others
activities in organising effort.
(A)Planning
(B)Organising
(C )Co-ordinating
(D)Leadership

49.Name the proposers of the Path-Goal Theory of Leadership :
(A)Robert House and TerenceMitchel
(B)FW Taylor and Emerson
(C )Henri Fayol and Mc Cleland
(D)None of these

50.The latest approach lo management which integrates the various approaches to management is:
(A)Behavioural Approach
(B)Functional Approach
(C )Contingency Approach
(D)System Approach

51.In India Lead Bank Schemes are operated by the______________.
(A)RBI
(B)Public Sector Banks
(C )Scheduled Banks
(D)NABARD

52.Which one of the following is not an instrument of credit control in the hanking system ?
(A) Tax Rates
(B)Cash Reserve Ratio
(C )Moral Suasion
(D) Open Market Operation

53.A IM services become free ofcostwitheffect from :
(A) July 1, 2009
(B)April 1, 2009
(C ) January 1, 2009
(D)September 1. 2009

54.Reserve Bank of India was established in :
(A)1948
(B)1975
(C )1965
(D)1935

55.The commercial banks in India are governed by :
(A) RBI Act, 1934
(B)Indian Companies Act,1956
(C ) SEBI Act, 1992
(D)Indian Banking RegulationAct, 1949

56.Who is the present Governorof RBI?
(A)RangaRajan
(B)RaghuramRaj
(C )ArunJaitly
(D)K.M.Mani

57.The RBI, in order to control credit:
(A)CRR should be increased and Bank Rate should be increased.
(B)CRR should be decreased and Bank Rate should be increased.
(C )CRR should be decreased and Bank Rate should be decreased.
(D)CRR should be increased and Bank Rate should be decreased.

58.Traveller's cheques are issued by :
(A)RBI
(B)Travel Agencies
(C )Commercial Banks
(D)Tourism Department, Government of India

59.A statutory reserve is a compulsory reserve kept under Banking Regulation Act as per Section :
(A)15
(B)16
(C )17
(D)18

60.Schedule No : 4 in Banking Companies is meant for :
(A) Borrowings
(B) Deposits
(C ) l oans and Advances
(D) Bills Payable

61.Human Resource needs can be estimated by examining past trends in : (A) Sensitivity analysis technique
(B) Markov analysis technique
(C ) Computer model technique
(D) Trend analysis technique

62.Input to the selection process include all except:
(A) Supervision 
(B)Job Analysis
(C ) Job Description
(D)Human Resource Planning

63.A process by which participants provide their ideas on a stated problem during a free group discussion is called___________________.
(A) Role playing 
(C ) Brainstorming
(B)Behaviour modelling
(D)Business games

64.As a step in selection process Reference Checks include :
(A)To verify information and gaining additional information about the applicant.
(B)To help the manager to eliminate unqualified or unfit job seekers.
(C )Acception of the offer and certain documents by the candidate.
(D)To evaluate the applicant's suitability for the job.

65.Which of the following statement(s) is/are correct ?
(A)Internal source of recruitment is cosily.
(B)HRM is a much broader concept and staffing is an inherent part of it.
(C )There is no restriction on the number of candidates in case of selection.
(D)All of the above.

66.Human resource management emphasises :
(A)Development of people
(B)Motivation of people
(C )Adoption of people
(D)Punishment of people

67.The main feature of Internship training is :
(A)It is used by the workers who are seeking to enter skilled jobs.
(B)The superior guides and instructs the trainee as a coach.
(C ) Ft enables the trainee to gain a broader understanding of all jobs of the business.
(D)Selected candidates carry on regular studies for the prescribed period.

68.Performance appraisal relates to :
(A)Open-door Method
(B)360 degree Method
(C )Autocratic Method
(D)Happiness index

69.Employee morale relates to :
(A) Skills
(B) Empathy
(C ) Productivity 
(D) Attitude

70.Match items from List I with the item in List II.
List 1List 11
(a)Psycho analytical Theory(i)F.W. Taylor
(B)Scientific Management Approach(ii)Task
(C )Subsystems of HRM(iii)Personality
(d)Basic elements of a job(iv)Strong Inter Linkage
(a) (b) (C ) (d)
(A)(iii) (i) (iv) (ii)
(B)(i) (iii) (iv) (ii)
(C )(iv) (ii) (i) (iii)
(D)(iv) (ii) (iii) (i)

71.Valuing the stock in trade at net realisable value or cost price whichever is lower, is an example of convention :
(A)Consistency
(B)Full disclosure
(C )Materiality
(D)Coaservatism

72.The accounting equation is based on :
(A)Dual aspect
(B)Going concern
(C )Accounting entity
(D)Money measurement

73.One of the fundamental accounting assumption is :
(A)Accounting Entity
(B)Going Concern
(C )Dual aspect
(D)Materiality

74.Closing capitals of A, B and C were ? 50,000, ? 45,000 and ? 30,000 respectively. Their drawings during the year were ? 10,000, ? 5,000 and 7 12,(XX) respectively. Amount of net profit earned during the year was ? 18,000 which was distributed in the ratio of 3 : 2 :1. Opening capital of C will be :
(A)40,000
(B)45,000
(C )39,000
(D)56,000

75.t 25,000 spent on the overhauling of machines purchased second hand is :
(A)Improvement Expenditure
(B)Revenue Expenditure
(C )Deferred Revenue Expenditure 
(D)Capital Expenditure


76.If average stock is ? 20,000 Closing stock is ? 40,000 were more than opening stock, then the value of dosing stock will be
(A)? 24.000
(B)? 16,000
(C )? 18,000
(D)(D) 22,000

77.Which error cannot be revealed on the preparation of trial balance ?
(A) Error of commission
(B) Wrong totaling of account
(C ) Compensating error
(D) Wrong balancing of an account

78.If sales are ? 2,000 and the rate of gross profit on cost of goods sold is 25%, then the cost of goods sold will be:
(A)? 1,600
(B)? 1,700
(C )? 1,800
(D)? 2,500

79.The AS-4 issued by the Institute of Chartered Accountants of India is on :
(A)Valuation of inventories
(B)Disclosure of accounting policies
(C )Contingencies and events occurring after the balance sheet date
(D)Revised cash flow statements

80.A trial balance at 31st March contains the following information : 15% Loan  30,000, Interest paid * 3,000, Interest debited to P/L (Profit and Loss) account is :
(A)r 6,000
(B)? 1,500
(C )? 3,000
(D)None of these

81.I he religious minorities of Myanmar is known as :
(A)Kurds
(B)Chechinians
(C )Buddhists
(D)Rohings

82.The operation Rahath related to the Mission of:
(A)Yemen
(B)Somalia
(C )Libiya
(D)Iraq

83.The present Governor of RBI is: 
(A) Rangarajan (C ) Y.V. Reddy
(B) Kaghuram Rajan (D) Malhotra

84.Who is the present Speaker of Loksabha ?
(A) Meerabai
(B) Sushama Swaraj
(C ) Sumitra Mahajan
(D) Somnath Chatterji

85.Who was the founder of Yogakshema Sabha ?
(A) Chattampi Swamikal
(B) V.T. Bhattathiripad
(C ) Vaghbatananda
(D) Ayyankali

86.Who composed the work Koralapazhama ?
(A)K.P, Padmanabha Menon
(B)A Sreedhara Menon
(C )Elamkulam Kunjan Pillai
(D)Herman Gundert

87.73 and 74 amendment of Indian Constitution introduced bytheParliament of Indiain :
(A) 1992
(B)1989
(C )1995
(D) 1986

88.The Ashtapathy song recited in Kerala temple is another form of ;
(A)Bhagavatham
(B)Bhagavatgeetha
(C )Geethagovinda
(D)Koodryattam

89.Who founded a school for lower castes at Venganur in Trivandrum 1904
(A)Ayyankali
(B)Chattampi Swarmkal
(C )Sahodharan Ayyappan
(D)Brahmananda Swami Sivavogi

90.Who is the founder of Bachappan Bachao Andolan ?
(A)Vandana Siva
(B)Sunderlal Bahuguna
(C )Mehta Patkar
(D)Kailas Sathy arthy

91.Whocomposed the work Thottiyude Makan?
(A)Kesavadev
(B)Valkov Muhammed Basheer
(C )Thakhazhi Siva Sankara Pillai 
(D)Ponkunnam Varkey

92.Nethaji Subhash Chandra Bose National Institute of Sports is situated in .
(A) Poone
(B)Patiala
(C ) Kolkata
(D)Lucknow

93.Whose age is called Augustan period in Kerala Music ?
(A)Sri Moolam Thirunal
(B)Swathi Thirunal
(C )Dharmaraja
(D)Marthanda Varma

94.Who considered the father of Indian Economic Planning ?
(A)B.M. Visweswarayya
(B)Dadhabhai Naoroji
(C )Rathan Tata
(D)Mahalanobis

95.The Malayali memorial of 1891 was organised under the leadership of:
(A)Dr. Palpu
(B)K. Kelappan
(C )G.P. Pillai
(D)Kumaranasan

96.How many teams played in World Cup Cricket 2015 ?
(A)12
(B)16
(C )18
(D)14

97.A group of computers connected within a small geographical area is called 
(A)WAN
(B)LAN
(C )MAN
(D)Network

98.Which one of the following river is not the tributaries of Ganga ?
(A)Sutlej
(B)Chambal
(C )Yamuna
(D)Sone

99.Who is the founder of Atmavidya Sangham ?
(A) K.P. Karuppan
(B) Chattampi Swamikal
(C ) Vaghbhatananda
(D) Ayyankali

100.The Prime Minister Narendra Modi represented the Loksabha constituency of 
(A)Gandhinagar 
(B)Lucknow
(C )Bhopal
(D)Varanasi