hzhdhdhd zjznjsjs zjsjsjs sjzjznzb zjsjsjejhe djzjsjshsbd sjsjsjdhdb snzksj

---

Dhhddhdb dnskaka s skakbs s alaoaksbs d Kaoishbsvs zjdjfjdhhs alalaonwmz s condombzhshshsb amamajis q akajwjkwcajsjsnsnsn

please visit marketing management on topic toothpaste


EXECUTIVE SUMMARY

The main purpose of this Study was to know the media awareness among people; to measure the effective of electronic media; to analyze the media behavior of the people; and to identify the first source of information for consumer products.The study has been conducted to collect the information about the scopeand effectiveness of advertising media mix for a particular group, and the roleof different source of information in buying a product.That’s why the study has been conducted by taking a special referencelike toothpaste. Because toothpaste is generally used by every individual andalmost in every home. How the consumers come across to know a particular brand of toothpaste? What was the source of information? If that informationhas been got from electronic media like television, radio, cinema, internet or newspaper, then at what extent that information was effective?Are consumers purchasing the particular product because of awareness got bythe electronic media or from elsewhere? Can the consumers recall anyadvertisement? These are the basic questions, which have been focused to solvein this study.

Marketing management

Marketing management facilitates the activities and functions which are involved in the distribution of goods and services.


According to Philip Kotler, “Marketing management is the analysis, planning, implementation and control of programmes designed to bring about desired exchanges with target markets for the purpose of achieving organisational objectives.

It relies heavily on designing the organisations offering in terms of the target markets needs and desires and using effective pricing, communication and distribution to inform, motivate and service the market.” Marketing management is concerned with the chalking out of a definite programme, after careful analysis and forecasting of the market situations and the ultimate execution of these plans to achieve the objectives of the organisation.

Further, their sales plans to a greater extent rest upon the requirements and motives of the consumers in the market. To achieve this objective, the organisation has to pay heed to the right pricing, effective advertising and sales promotion, distribution and stimulating the consumers through the best services.

To sum up, marketing management may be defined as the process of management of marketing
programmes for accomplishing organisational goals and objectives. It involves planning, implementation and control of marketing programmes or campaigns.

Importance of Marketing Management:

Marketing management has gained importance to meet increasing competition and the need for improved methods of distribution to reduce cost and to increase profits. Marketing management today is the most important function in a commercial and business enterprise.

The following are the other factors showing importance of the marketing management:

(i) Introduction of new products in the market.

(ii) Increasing the production of existing products.

(iii) Reducing cost of sales and distribution.

(iv) Export market.

(v) Development in the means of communication and modes of transportation within and outside the country.

(vi) Rise in per capita income and demand for more goods by the consumers.


reference;
https://scribddoc/88361107/Project-Report-on-TOOTH-PASTE