marketing management on topic toothpaste pdf

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marketing management on topic toothpaste pdf

Colgate, an oral hygiene product and one of the name sake brands of the Colgate-Palmolive Company, is a manufacturer of a wide range of toothpastes, toothbrushes and mouthwashes. Colgate-Palmolive Company Is an American diversified multinational corporation focused on the production, distribution & provisions of household, health care and personal products, such as soaps, detergents & oral hygiene products.

Colgate Brand Walkthrough: Colgate Brand Walkthrough Colgate has been ranked as India’s #1 Most Trusted Brand across all categories for four consecutive years from 2003 to 2007 Promoted by Colgate-Palmolive USA, present in India since last 50 years Market leader with over 45% market share in 21 billion rupees oral care segment 51%, 48% & 30% of market share in the toothpaste segment, toothpowder market & toothbrush market respectively. On Sept. 4 2009,Colgate-Palmolive signed SRK as its Brand ambassador.

The Latest Innovative Products: The Latest Innovative Products 1) Colgate Active Salt- 1 st toothpaste to contain salt 2) Colgate Advanced Whitening- Silica enabled toothpaste 3)Colgate Max fresh Gel- The ‘Max Asar’ formula

Marketing Strategies – Product Mix: Marketing Strategies – Product Mix Product Focusing toward rural rich and consuming class by endorsing the development of ‘ Colgate Ayurvedic Toothpowder ’ . For Urban population, they would come up with the products suiting to young generation, for kids in the age group from 4-10 years. Unique Product and able to differentiate from all other products existing in the market e.g. Colgate Herbal White which promises a unique formula. Packaging-green colour ensures the ‘herbal ness’.

(26-10-2014, 11:41 PM)Guest Wrote: marketing management on topic toothpaste pdf