26-05-2017, 07:28 AM
I need marketing management notes in hindi
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marketing management notes in hindi pdf
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I need marketing management notes in hindi
27-05-2017, 10:12 AM
Marketing management is the organizational discipline that focuses on the practical application of marketing orientation, techniques and methods within companies and organizations and in the management of a company's marketing resources and activities.
Marketing management facilitates the activities and functions involved in the distribution of goods and services.
According to Philip Kotler, "Marketing management is the analysis, planning, implementation and control of programs designed to achieve desired exchanges with the target markets in order to achieve the organization's objectives.
It draws heavily on the design of the organizations they offer in terms of the needs of target markets and the desires and use of effective pricing, communication and distribution to inform, motivate and serve the market. "Marketing management refers to the limelight of a definitive program, analysis and forecasting of market situations and the final implementation of these plans to achieve the objectives of the organization.
In addition, their sales plans to a greater extent rest on the requirements and motives of the consumers in the market. To achieve this goal, the organization has to pay attention to the appropriate prices, effective advertising and promotion of sales, distribution and stimulate consumers through the best services.
The following are the other factors that demonstrate the importance of marketing management:
(I) Introduction of new products in the market.
(Ii) Increase production of existing products.
(Iii) Reduction of cost of sales and distribution.
Iv) Export market.
V) Development of the media and modes of transport inside and outside the country.
(Vi) Increase in per capita income and demand for more goods from consumers.
Marketing management facilitates the activities and functions involved in the distribution of goods and services.
According to Philip Kotler, "Marketing management is the analysis, planning, implementation and control of programs designed to achieve desired exchanges with the target markets in order to achieve the organization's objectives.
It draws heavily on the design of the organizations they offer in terms of the needs of target markets and the desires and use of effective pricing, communication and distribution to inform, motivate and serve the market. "Marketing management refers to the limelight of a definitive program, analysis and forecasting of market situations and the final implementation of these plans to achieve the objectives of the organization.
In addition, their sales plans to a greater extent rest on the requirements and motives of the consumers in the market. To achieve this goal, the organization has to pay attention to the appropriate prices, effective advertising and promotion of sales, distribution and stimulate consumers through the best services.
The following are the other factors that demonstrate the importance of marketing management:
(I) Introduction of new products in the market.
(Ii) Increase production of existing products.
(Iii) Reduction of cost of sales and distribution.
Iv) Export market.
V) Development of the media and modes of transport inside and outside the country.
(Vi) Increase in per capita income and demand for more goods from consumers.
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