Please provide This book. It is urgent. It will be your great help to me. The book's name is - MARKETING MANAGEMENT : A SOUTH ASIAN PERSPECTIVE 14EDITION BY PHILIP KOTLER.
PLEASE
Posts: 14,118
Threads: 61
Joined: Oct 2014
Marketing management is the organizational discipline that focuses on the practical application of marketing orientation, techniques and methods within companies and organizations and in managing the resources and marketing activities of a company. Marketing management employs a variety of metrics to measure progress against goals. It is the responsibility of the marketing managers to ensure that the execution of marketing programs reaches the desired goals and does so in a cost-effective manner.
Therefore, marketing management often uses various organizational control systems, such as sales forecasts, sales force and reseller incentive programs, sales force management systems, and customer relationship management tools ( CRM). Some software vendors have begun using the term marketing operations management or marketing resource management to describe systems that facilitate an integrated approach to controlling marketing resources. In some cases, these efforts may be linked to various supply chain management systems, such as enterprise resource planning (ERP), material requirements planning (MRP), efficient consumer response (ECR), and inventories.