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19-10-2017, 10:42 AM

hi i am sughnaya ..i'd like to get details on marketing management 12th project in pdf..i require your help in doind a marketing management project on shoes

19-10-2017, 10:44 AM

i haven't recieved the project i asked for..poor service..

jaseela123d · 24-10-2017, 09:08 AM

Marketing management is the organizational discipline that focuses on the practical application of marketing orientation, techniques and methods within companies and organizations and in managing the resources and marketing activities of a company. Marketing management employs economics tools and competitive strategy to analyze the context of the industry in which the company operates. These include Porter's five forces, strategic competitor group analysis, value chain analysis and others. Depending on the industry, the regulatory context may also be important to examine in detail.

In competition analysis, marketers compile detailed profiles of each competitor on the market, focusing on their relative strengths and weaknesses using the SWOT analysis. Marketing managers will examine each competitor's cost structure, sources of profits, resources and competencies, competitive positioning and product differentiation, degree of vertical integration, historical responses to industry development, and other factors.

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