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It is a brand of instant noodles made by Nestle India Ltd. • it was found by the Maggi in Switzerland family in the 19th century. • Nestle launched Maggi for the first time in India in the year 1982. • The brand is popular in:-Australia - India - Malaysia - Singapore New Zealand - South Africa. Nestlé wanted to explore the potential of such instant food between the Indian market. • It took several years and lots of money for Nestle to establish its brand Noodles in India. Now, it has about 90% of market share in this segment. Over the years Maggi has launched several products under its brand name. For example: maggi ketch-up, pasta, bhuna masala, instant soups. Source: maggi.in
5 road Introduction of Maggi Noodles. Brand Journey. STPD analysis. Survey. Conclusion. Experience.
6 brand JOURNEY • "what does Xerox photocopier, and Colgate toothpaste, is MAGGI noodles in India. '-Economic Times, 2003. • MAGGI was a main stay in Indian markets for a long time now. MAGGI and noodles are synonymous. • The India has emerged as the largest consumer of MAGGI noodles through operations in the world. -Economic Times. • Nestlé brand MAGGI unleashed in India there are nearly 25 years in 1983 with the launch of its "2 minute noodles" traditional. " • Driver of the market in the category of instant noodles for 15 years in a row. Source: allaboutmaggi
7 road Introduction of Maggi Noodles. Brand Journey. STPD analysis. Survey. Conclusion. Experience.
8 STPD analysis segmenting targeting positioning differentiation age children quick to Cook, taste of eating habits of young noodles 2 minutes Flavors family life urban • Office lovers ' Taste Bhi health • women Bhi's work"• health conscious people packaging * today 2009"
9 ROUTE Introduction of Maggi Noodles. Brand Journey. STPD analysis. Survey. Conclusion. Experience.
10 survey • the survey was conducted in the areas in and around Navi Mumbai, including Vashi, Sanpada, Juinagar, Nerul and Belapur. • The sample contains the replies of all age groups, including men and women who work, women in the home, pedestrians and elderly people. Source: Survey conducted
11. What is just 1 in your mind when you hear the word MAGGI?
12. are you a consumer of MAGGI Noodles?
13. If Yes, how many times did you eat Maggie Noodles?
14. What is the brand that comes to mind when we say the word "Noodles"?
15. with what products associate you the MAGGI brand?
16 row following MAGGI products compared to the frequency of purchase with 1 being the highest value?
17. on a scale of 1 to 5 rate MAGGI on the following settings?
18 classification of the categories which MAGGI should focus on the future?
19. How do perceive products MAGGI you?
20. What are the products MAGGI in the category of noodles do you buy regularly?
21. do you perceive MAGGI noodles as a healthy product?
22. you came to know MAGGI from?
23. you remember the MAGGI noodle ads on TV?
24 roadmap Introduction of Maggi Noodles. Brand Journey. STPD analysis. Survey. Conclusion. Experience.
25 CONCLUSION • Maggi has achieved an excellent position on the market and this product is less affected by its competitors (Top Ramen, yipee, etc.) • original Maggi was the best, its flavours are not able to whet the appetite at the same scale. • 20 years Maggi has managed to remain undefeated on the market, because it has always given more preference to the taste of the people. Source: Survey conducted
26 roadmap Introduction of Maggi Noodles. Brand Journey. STPD analysis. Survey. Conclusion. Experience.
«27 EXPERIENCE first and before all things learned from this experience is, how does the real world. In the second place, what is the first survey conducted by us on our own, we learned the importance of using simple and ad hoc statements in our questionnaire. We also had an overview of the life of people in different age groups that their eating habits are. We learned how different perceptions of the same class / group of individuals can be. Last but not least, we also understood that any excess may reverse its effect through the assertion that ' MAGGI NOODLES - a meal of light that provides PLEASURE when eating with BALANCE and understanding. ''