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MAGIC OF DIRECT MARKETING

DIRECT MARKETING

The term direct marketing is believed to have been first used in 1961 in a speech by Lester Wunderman, who pioneered direct marketing techniques with brands such as American Express. Although Wunderman may have been the first to use the term direct marketing, the practice of mail order selling (direct marketing via mail) essentially began in the U.S. upon invention of the type writer in 1867.

MEANING OF DIRECT MARKETING
The Practice of delivering promotional messages directly to potential customers on an individual basis. It is also sometimes known as one-to-one marketing or one-on-one marketing. It is an approach that concentrates on providing services or products to one customer at a time by identifying and then meeting their individual needs.