Japanese mobile telephone market.
#1

Japanese mobile telephone market.


.doc   Japanese mobile telephone market.doc (Size: 120 KB / Downloads: 0)


Characterize the Japanese mobile telephone market.

The Japanese mobile market has shown a remarkable growth in the last decade, with more than 106.2 million 3G subscribers and 4.4 million 2G as of December 2009. The 3G diffusion rate accounts for 90%, followed by that of Korea and this implies the market is almost saturated. Another remarkable transformation is found in its usage: data communication exceeded voice services. Consumers use more often mobile phone as wireless devices not only for transmitting and receiving information via e-mail, SNS, blog, or search engines but also for executing transactions to purchase good at stores or reserve trains and airplanes than for traditional communications. In this sense, Japanese 3G mobile phone has entered a new era first in the world.
Three major carriers, NTTdocomo, au, and Softbank, have been dominating the market since the advent of the Internet in mobile phone in 1999. As of March 2010, the total number of subscribers amounted to 112.18 million, of which docomo alone holds 50.00 percent market share. In contrast, au and Softbank holds 28.41 and 19.50 percent market share, respectively.
While the number of fixed phone has remained steady since 1996, mobile phone subscribers have been increasing rapidly. Therefore, the mobile phone market has reached to the saturation stage, and the growth rate of subscribers has been slowing down. Moreover, the recent development is found in the fact that data communications exceeds traditional voice communication, and being the first phenomenon in the world. Japanese consumers tend to use more mobile phone as a device to connect to the Internet in order to download various contents such as games (currently social games attract interests of younger generations), digital TV, movies, and music as well as use value added services such as shopping at convenience stores and reservation of trains and airplanes. Now small handsets can even view HPs built for PC access and tend to be devices for mobile computing.
What are the advantages and disadvantages of launching cars for the Indian market
through an own subsidiary?
International marketing takes place when a business directs its products and services toward consumers in a country other than the one in which it is located. While the overall concept of marketing is the same worldwide, the environment within which the marketing plan is implemented can be dramatically different from region to region. Common marketing concerns—such as input costs, price, advertising, and distribution—are likely to differ dramatically in the countries in which a firm elects to market its goods or services. Business consultants thus contend that the key to successful international marketing for any business—whether a multinational corporation or a small entrepreneurial venture—is the ability to adapt, manage, and coordinate an intelligent plan in an unfamiliar (and sometimes unstable) foreign environment.

Reply

Important Note..!

If you are not satisfied with above reply ,..Please

ASK HERE

So that we will collect data for you and will made reply to the request....OR try below "QUICK REPLY" box to add a reply to this page
Popular Searches: japanese bed, andre galvao japanese, rmit japanese, university japanese course, japanese dictionary for windows, top ten best japanese bassist, good evening sir in japanese,

[-]
Quick Reply
Message
Type your reply to this message here.

Image Verification
Please enter the text contained within the image into the text box below it. This process is used to prevent automated spam bots.
Image Verification
(case insensitive)

Possibly Related Threads...
Thread Author Replies Views Last Post
  IMPACT OF VALUE ADDED SERVICES ON THE SELECTION OF MOBILE SERVICE PROVIDER IN INDIA seminar class 1 3,810 29-11-2012, 02:10 PM
Last Post: seminar details
  Prospects of Real Estate Development (Residential and Commercial) in Raipur Market computer girl 0 1,805 12-06-2012, 01:20 PM
Last Post: computer girl
  GLOBAL MARKET ENTRY STRATEGIES smart paper boy 0 2,198 29-08-2011, 02:48 PM
Last Post: smart paper boy
  MARKET ANALYSIS oF BUSINESS STANDARD AT DELHI seminar class 0 1,942 01-04-2011, 03:18 PM
Last Post: seminar class
  A Study on Market Preference for Unit Link Insurance Plan seminar class 0 2,000 21-02-2011, 12:43 PM
Last Post: seminar class
  Loan Syndication – IPO - Primary Market. project report helper 0 1,995 01-11-2010, 12:58 PM
Last Post: project report helper
  Analyzing The Market Of Lux projectsofme 0 2,602 07-10-2010, 04:13 PM
Last Post: projectsofme
  Call Money Market computer science crazy 0 2,344 23-09-2008, 02:13 AM
Last Post: computer science crazy

Forum Jump: