ITC LIMITED

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INTRODUCTION

ITC Limited, is an Indian conglomerate with a turnover of US $ 6 billion and a market capitalization of over US $ 22 Billion.

The company is currently headed by YOGESH CHANDER DEVESHWAR.

Hotels

ITC Welcomgroup Hotels, Palaces and Resorts is India's second largest hotel chain with over 100 hotels.

Agri-business…

ITC's Agri-Business is India's second largest exporter of agricultural products. ITC is one of the India's biggest foreign exchange earners (US $ 2 billion in the last decade).
The Company's 'e-Choupal' initiative is enabling Indian agriculture significantly enhance its competitiveness by empowering Indian farmers through the power of the Internet.


Major strategies followed by ITC
Entering into less competitive or unexplored markets (ready to eat, staples, wafers)
Distribution network
Market differentiation ( Ready to eat, biscuits)
Cost control strategy (all products)
Extensive advertising (biscuits, confectionary, wafers)
Regular introduction of new products (all products)