INVESTORS PERCEPTIONS REGARDING VARIOUS INVESTMENT AVENUES AVAILABLE IN THE STOCK MARKET

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COMPANY PROFILE


The IIFL (India Infoline) group, comprising the holding company, India Infoline Ltd and its subsidiaries, is one of the leading players in the Indian financial services space. IIFL offers advice and execution platform for the entire range of financial services covering products ranging from Equities and derivatives, Commodities, Wealth management, Asset management, Insurance, Fixed deposits, Loans, Investment Banking, GoI bonds and other small savings instruments



RESEARCH METHODOLOGY



Type of Research methodology used: Descriptive research
Sampling Unit: The sampling unit of research included students and professionals residing in Noida city.
Sample Size: The sample size of 50 Investors was taken.
Sampling Technique : Convenience Sampling was used to select the sample.
Data collection
Primary data : Interviewing clients
Secondary Data : Companies website and other published data.
Tools of presentation and analysis
1. Likert scale
2. Percentage, Bar Graphs and Pie Charts



ANALYSIS



Demographic profile of investors.
Major populations of investors was greater than 40 years.
50% investors were under graduate and 50 % were post graduate.
Majority of the investors were doing service.
Majority of the investors earn between Rs. 20000-40000 per month.


FINDINGS OF THE STUDY


Maximum investors are aware of all the investment options.
Investors do not invest in a single avenue. They prefer different avenues and maximum investors prefer to invest in shares, mutual funds & debentures.
The investment decision of investors is influenced by their own decision and through friends & relatives.
Different factors considered by investors while investing are return, risk, tax benefits, capital appreciation and the most prominent factor is the return on any investment avenue.
Majority of investors invest 15-20% of their annual income.
Maximum investors invest on monthly basis.