1.1 History
The mother company of MILCENT APPLIANCES PVT LTD., Swastic Engineering Works was established in 1946. Swastic Engineering works was a very small company which employed 7-8 workers and was simply involved in repairing oil engine. The fortune of this company were partners.
We have nine branch officers which are also our sales & services centers and we have more than 250 retail dealers in India. We have presence in all major states of India.
The subsequent development of the MILCENT group launched a electric flour mill which was launched in the market in the year 1960. This was also invented by the founder of the MILCENT group for which the group enjoyed patent rights for 16 years. Thus, invention has been an inhearnt characteristics and started expansion of the domestic electric flour mill, the company began its advancement and has now colored the life of people with more convenience and, comfort, simultaneously saving cost of grinding grains manually. The second generation and present administration, Mr. Rohitbhai Patel and Mr. Jitubhai Patel, took over the management in the year 1972
MILCENT group has also diversified and expanded its activities it to developing residential schemes of bunglows and also to pharmaceuticals product under the name of MARCK.
1.3 Business philosophy:-
Business philosophy means the attitude of the business firm carrier towards customer, competitors and market as whole.
“To provide better and new technology product for middle class and lower middle class people and economic price with easy to use quality.”